Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Forbes
- Jessica Hawthorne-Castro
Account-based selling has been around forever, with B2B businesses focusing their sales efforts on specific, existing accounts to generate recurring revenue.
- Forbes
- Jessica Hawthorne-Castro
Customer testimonials have long been considered some of the most useful raw marketing materials around.
- Forbes
- Jessica Hawthorne-Castro
Customer testimonials have long been considered some of the most useful raw marketing materials around.
- Forbes
- Jessica Hawthorne-Castro
Trends in B2B marketing have always evolved and changed to better reflect the market’s behavior.
- Adweek
- Jessica Hawthorne-Castro
Digital channels were well on their way to becoming an advertising delivery mode of choice for performance marketers when the pandemic emerged in March 2020.
- Forbes
- Jessica Hawthorne-Castro
Trends in B2B marketing have always evolved and changed to better reflect the market’s behavior.
- Forbes
- Jessica Hawthorne-Castro
When you think about inbound marketing, your mind probably goes straight to the internet.
- HR.Com
- Maria Kozlov
Life got put on hold for most people in 2020 and has continued into 2021, naturally allowing time for people to contemplate their personal and professional lives.
- Forbes
- Jessica Hawthorne-Castro
Sometimes, an ad campaign just doesn’t land quite right with the target audience.
- Forbes
- Jessica Hawthorne-Castro
To reach a target audience with a compelling message, the power of a story cannot be understated.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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