Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Forbes
- Jessica Hawthorne-Castro
Marketers today understand that personalizing a campaign for the target audience is the best way to ensure it will generate the desired results.
- The Business Journals
- Jessica Hawthorne-Castro
Quality assurance requires many more moving parts than a team of “checkers.” True quality assurance can be achieved only when everyone in the company feels responsible for ensuring that their work is of the highest possible quality.
- The Business Journals
- Jessica Hawthorne-Castro
The Covid-19 pandemic turned many people’s focus to the importance of self-care and mental health.
- Streetfight Magazine
- Paul Her-Sturm
Marketing and advertising budgets took a hit last year, but as consumer confidence remains strong, businesses are increasing spend, which means new client-agency relationships are being created.
- ANA
- Karla Crawford-Kerr
It's easy to build a quarterly marketing plan that sticks too close to the status quo. However,great strategists know that a truly memorable marketing campaign involves innovation
- Forbes
- Jessica Hawthorne-Castro
Partnering with another business in a related vertical to collaborate on your marketing efforts is a potentially lucrative strategy that can help you gain new customers.
- The Business Journals
- Jessica Hawthorne-Castro
Two years ago, many business and organizational leaders might have confidently asserted that they would never adopt remote work arrangements.
- The Business Journals
- Jessica Hawthorne-Castro
Many companies work with their happy clients to develop case studies. Case studies can provide powerful attestations to the positive ways in which a business’s product or service has impacted a customer’s life, solved their problems or benefited them. When smartly leveraged, a case study can be a great marketing tool.
- The Business Journals
- Jessica Hawthorne-Castro
Every entrepreneur starts their business with the goal of growth in mind. But when sales begin to pick up, it can come with mixed emotions. Growing your company can be both exciting and daunting because there are pitfalls both to moving too quickly and too slowly.
- Advertising Report
- Jessica Hawthorne-Castro
Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, fosters long-standing client relationships with the company's expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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