Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Small businesses often run on limited resources, which don’t always leave available funds for hiring an ideal number of employees to cover all the work that needs to be done.
- Forbes
- Jessica Hawthorne-Castro
The Super Bowl isn’t just a big day for football fans—it’s also a pop culture event that draws the interest of people who have no affinity for the sport, due in no small part to the notoriously creative Super Bowl ads.
- The Business Journals
- Jessica Hawthorne-Castro
Expanding the line of products or services your business provides can help you remain competitive with — or even get ahead of — others in your industry.
- The Business Journals
- Jessica Hawthorne-Castro
In today’s hyper-connected, information-rich marketplace, consumers can easily find out quite a lot about businesses.
- The Business Journals
- Jessica Hawthorne-Castro
Social media is a great marketing tool that can catapult a business or brand to success if you know how to use it to its full potential.
- Forbes
- Jessica Hawthorne-Castro
Case studies are tried-and-true tools that businesses use to convince prospects to buy their products or services.
- Forbes
- Jessica Hawthorne-Castro
Marketing stunts can garner a lot of attention in the media and among consumers, but if they’re not planned and executed properly, it might not be the kind of attention companies are seeking.
- Adweek
- Jessica Hawthorne-Castro
As consumer preferences change and the various ways to reach them continue to proliferate, finding the right approach can be challenging.
- PR Newswire
- Hawthorne
LOS ANGELES, Jan. 4, 2022 /PRNewswire/ -- Happy New Year! Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, which recently celebrated its 35th Anniversary, announced today that their 2021 ended strong with creative and agency work on behalf of Hawthorne clients earning 50 awards from more than 10 different organizations.
- Forbes
- Jessica Hawthorne-Castro
Leveraging artificial intelligence can help marketers predict consumer behavior and improve the buyer’s journey to create the most effective marketing strategies.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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