Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Adweek
- Jessica Hawthorne-Castro
Generational marketing isn’t easy. Getting it right requires expert knowledge, consistent monitoring of trends and a willingness to make unexpected pivots.
- The Business Journals
- Jessica Hawthorne-Castro
Small businesses are known for being on the cutting edge when it comes to innovation.
- Forbes
- Jessica Hawthorne-Castro
There is a multitude of factors to consider and important decisions to make when creating an advertising budget.
- The Business Journals
- Jessica Hawthorne-Castro
As recent months have shown, adaptability is a quality that every business needs to survive in a fast-changing economy with evolving market demands.
- The Business Journals
- Jessica Hawthorne-Castro
It’s been proven throughout history that the more positive you are, the more productive and successful you can be.
- The Business Journals
- Jessica Hawthorne-Castro
When you’re running a small business, you have to keep an eye on sales figures at all times. Zeroing in on sales figures is natural (and important), but sales metrics aren’t the only ones you should be focused on.
- Forbes
- Jessica Hawthorne-Castro
Every year there are new tactics, channels for reaching consumers and methods of converting them to consider when devising a marketing strategy.
- The Business Journals
- Jessica Hawthorne-Castro
With technology advancing faster than the speed of light, remote work becoming more popular than ever, operations automation on the rise and a tumultuous economy to work with, we are entering 2022 with a whole new set of marketing trends on the horizon.
- The Business Journals
- Jessica Hawthorne-Castro
There isn’t an entrepreneur in the world who feels there are enough hours in a day to get all the work done that they need to do.
- The Business Journals
- Jessica Hawthorne-Castro
There are many ways in which collaboration between different organizations can help individual organizations overcome their shortcomings.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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