Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Forbes
- Jessica Hawthorne-Castro
Trends in B2B marketing have always evolved and changed to better reflect the market’s behavior.
- Forbes
- Jessica Hawthorne-Castro
When you think about inbound marketing, your mind probably goes straight to the internet.
- HR.Com
- Maria Kozlov
Life got put on hold for most people in 2020 and has continued into 2021, naturally allowing time for people to contemplate their personal and professional lives.
- Forbes
- Jessica Hawthorne-Castro
Sometimes, an ad campaign just doesn’t land quite right with the target audience.
- Forbes
- Jessica Hawthorne-Castro
To reach a target audience with a compelling message, the power of a story cannot be understated.
- Forbes
- Jessica Hawthorne-Castro
Consumers are engaging with online video more than ever, and social media users are constantly on the lookout for exciting stories to share with friends and followers online.
- Forbes
- Jessica Hawthorne-Castro
Holiday sales make up an outsized chunk of some retail businesses’ annual revenue, and without appropriate planning and preparation, they might fall short of their goals.
- The Business Journals
- Jessica Hawthorne-Castro
At some point in your career, you’re bound to come across a new business idea that seems great from the outset, but its execution isn’t as smooth as anticipated.
- Forbes
- Jessica Hawthorne-Castro
Video has been consumers’ favorite method of content delivery for some time now, but marketers are always finding unique ways to utilize it in their outreach to current and prospective customers.
- The Business Journals
- Jessica Hawthorne-Castro
Like most industries, the world of retail was turned on its head when the Covid-19 pandemic struck in 2020. As the 2021 holiday season approaches, it brings with it a unique set of challenges for retailers to overcome.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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