Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- PR Newswire
- Hawthorne
LOS ANGELES, Jan. 4, 2022 /PRNewswire/ -- Happy New Year! Hawthorne Advertising, a creative, analytics and technology-driven full-service advertising agency, which recently celebrated its 35th Anniversary, announced today that their 2021 ended strong with creative and agency work on behalf of Hawthorne clients earning 50 awards from more than 10 different organizations.
- Forbes
- Jessica Hawthorne-Castro
Leveraging artificial intelligence can help marketers predict consumer behavior and improve the buyer’s journey to create the most effective marketing strategies.
- Forbes
- Jessica Hawthorne-Castro
Each year, augmented reality (AR) becomes increasingly more integrated with our everyday lives and experiences.
- Total Retail
- Cyndi McMaster
Every year, from October to December, a war for consumers’ attention ramps up significantly as businesses roll out their holiday campaigns.
- Forbes
- Jessica Hawthorne-Castro
You’ve got a great idea, the funding you need to launch your new business and an abundance of passion.
- Forbes
- Jessica Hawthorne-Castro
Account-based selling has been around forever, with B2B businesses focusing their sales efforts on specific, existing accounts to generate recurring revenue.
- Forbes
- Jessica Hawthorne-Castro
Customer testimonials have long been considered some of the most useful raw marketing materials around.
- Forbes
- Jessica Hawthorne-Castro
Customer testimonials have long been considered some of the most useful raw marketing materials around.
- Forbes
- Jessica Hawthorne-Castro
Trends in B2B marketing have always evolved and changed to better reflect the market’s behavior.
- Adweek
- Jessica Hawthorne-Castro
Digital channels were well on their way to becoming an advertising delivery mode of choice for performance marketers when the pandemic emerged in March 2020.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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