Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
There isn’t an entrepreneur in the world who feels there are enough hours in a day to get all the work done that they need to do.
- The Business Journals
- Jessica Hawthorne-Castro
There are many ways in which collaboration between different organizations can help individual organizations overcome their shortcomings.
- The Business Journals
- Jessica Hawthorne-Castro
Small businesses often run on limited resources, which don’t always leave available funds for hiring an ideal number of employees to cover all the work that needs to be done.
- Forbes
- Jessica Hawthorne-Castro
The Super Bowl isn’t just a big day for football fans—it’s also a pop culture event that draws the interest of people who have no affinity for the sport, due in no small part to the notoriously creative Super Bowl ads.
- The Business Journals
- Jessica Hawthorne-Castro
Expanding the line of products or services your business provides can help you remain competitive with — or even get ahead of — others in your industry.
- The Business Journals
- Jessica Hawthorne-Castro
In today’s hyper-connected, information-rich marketplace, consumers can easily find out quite a lot about businesses.
- The Business Journals
- Jessica Hawthorne-Castro
Social media is a great marketing tool that can catapult a business or brand to success if you know how to use it to its full potential.
- Forbes
- Jessica Hawthorne-Castro
Case studies are tried-and-true tools that businesses use to convince prospects to buy their products or services.
- Forbes
- Jessica Hawthorne-Castro
Marketing stunts can garner a lot of attention in the media and among consumers, but if they’re not planned and executed properly, it might not be the kind of attention companies are seeking.
- Adweek
- Jessica Hawthorne-Castro
As consumer preferences change and the various ways to reach them continue to proliferate, finding the right approach can be challenging.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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