Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Adweek
- Jessica Hawthorne-Castro
Social networks are the new search engines. How performance marketers can leverage this trend.
- The Business Journals
- Jessica Hawthorne-Castro
A social media slip-up can cause quick and lasting damage to a brand or business.
- Forbes
- Jessica Hawthorne-Castro
From selling school supplies and college dorm furniture to promoting special deals on phones and travel, marketers work hard during this short but critical window of time to capture the attention of students and their parents.
- The Business Journals
- Jessica Hawthorne-Castro
To ensure branding changes will align with both current and new customers, business leaders must do their due diligence for every step of the process.
- Forbes
- Jessica Hawthorne-Castro
While some brands rely on highly produced and polished video content to reach their ideal customers, those with a penchant for down-to-earth production styles and a bit of creativity can help new prospects discover their offerings with a well-planned TikTok content strategy.
- The Business Journals
- Jessica Hawthorne-Castro
Pivoting or expanding products and services can help a business not only survive a downturn but thrive.
- The Business Journals
- Jessica Hawthorne-Castro
The creation of safe spaces in the workplace can give employees the freedom to share when they’re ready.
- Forbes
- Jessica Hawthorne-Castro
With rules about third-party cookies changing dramatically and a growing emphasis on user privacy, the entire game has shifted for marketers, who can no longer rely on data provided by outside companies that have no direct relationship with their target audience.
- The Business Journals
- Jessica Hawthorne-Castro
Through a combination of lived experience and study, leaders can anticipate and prepare for many common business roadblocks, making challenges much easier to overcome.
- The Business Journals
- Jessica Hawthorne-Castro
Personalizing interactions to the people that use your products or services can help drive customer engagement.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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