Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
The global impact of the Covid-19 pandemic was staggering, and there’s little doubt that businesses will have to deal with its effects for some time to come.
- Forbes
- Jessica Hawthorne-Castro
When a company’s website begins to see a downturn in traffic, it may be cause for concern.
- Forbes
- Jessica Hawthorne-Castro
Social media originally started as a platform to connect with others — now, it’s so much more than that.
- The Business Journals
- Jessica Hawthorne-Castro
A company’s stakeholders are what makes it a company. From investors to employees, it’s essential to keep the people who believe in your business satisfied and motivated to keep supporting it.
- The Business Journals
- Jessica Hawthorne-Castro
It’s a workers’ market, and businesses in every industry are facing a serious challenge when it comes to attracting and retaining top talent.
- The Business Journals
- Jessica Hawthorne-Castro
Market changes present many challenges for business owners.
- The Business Journals
- Jessica Hawthorne-Castro
Finding the right venue and method for sharing your marketing and message is an essential part of running a successful business.
- Forbes
- Jessica Hawthorne-Castro
When company leaders come up with ideas for marketing and advertising their businesses, they will often seek the guidance of agency partners to help them craft the best strategy for implementing an original campaign.
- Forbes
- Jessica Hawthorne-Castro
In today's world, it's more challenging than ever for businesses to cut through the noise and content that exists online and promote their own products or services.
- Adweek
- Jessica Hawthorne-Castro
Millennials and Gen Z walk a fine line when making decisions between whether to buy affordable, fast fashion options that may not make it through more than a handful of wash cycles, and items that may cost more upfront but last longer and stay out of the world’s landfills.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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