Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Anyone can make a website, but a successful one that drives engagement and increases sales must contain certain elements.
- The Business Journals
- Jessica Hawthorne-Castro
Developing a great product or service is only the first step in bringing the world to your business’s door.
- The Business Journals
- Jessica Hawthorne-Castro
Finding new talent in a tight workers’ market is a challenge for any company. But when you’re a business leader in a large market, addressing staffing challenges during a labor shortage requires thinking outside of the box.
- Adweek
- Jessica Hawthorne-Castro
With travel restrictions waning and the summer season beckoning, millennials and Gen Z travelers are thinking beyond the “staycation” ideals and are laying out plans to see various cities, states and even countries in the coming months.
- Forbes
- Jessica Hawthorne-Castro
As your agency no doubt has a website, you know how important it is to populate it with content that attracts and engages potential clients who visit it.
- The Business Journals
- Jessica Hawthorne-Castro
Make sure to support all employees and build a personal connection. Encouraging a work-life balance is important, but also remember that employees need a social connection to the company and their colleagues.
- The Business Journals
- Jessica Hawthorne-Castro
An accessible marketing tool for businesses of any size, social media can really help a business connect with the public and grow its customer base when it’s utilized properly.
- The Business Journals
- Jessica Hawthorne-Castro
Just about every professional is guilty of allowing habits to become ingrained because they work. While this is sometimes the best way to be productive, in some situations ingrained habits cause stagnation that can prevent a business from innovating.
- The Business Journals
- Jessica Hawthorne-Castro
When an executive role opens in a company, leadership may choose to promote from within to fill it.
- The Business Journals
- Jessica Hawthorne-Castro
Just because a person is employed in a large company doesn’t mean they’re OK with feeling like a number.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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