Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Market changes present many challenges for business owners.
- The Business Journals
- Jessica Hawthorne-Castro
Finding the right venue and method for sharing your marketing and message is an essential part of running a successful business.
- Forbes
- Jessica Hawthorne-Castro
When company leaders come up with ideas for marketing and advertising their businesses, they will often seek the guidance of agency partners to help them craft the best strategy for implementing an original campaign.
- Forbes
- Jessica Hawthorne-Castro
In today's world, it's more challenging than ever for businesses to cut through the noise and content that exists online and promote their own products or services.
- Adweek
- Jessica Hawthorne-Castro
Millennials and Gen Z walk a fine line when making decisions between whether to buy affordable, fast fashion options that may not make it through more than a handful of wash cycles, and items that may cost more upfront but last longer and stay out of the world’s landfills.
- The Business Journals
- Jessica Hawthorne-Castro
Marketing emails may be an “old school” method of digital advertising, but they can still be quite effective.
- The Business Journals
- Jessica Hawthorne-Castro
Many leaders and professionals who want to be more productive put a lot of focus into managing their time and looking for ways to trim their workweek.
- TotalRetail
- Christian Jones
2022 is in full swing, and while marketers are “innovating” with applications of new dressings on old sales models, many are missing the paradigm shift that’s also upon us.
- The Business Journals
- Jessica Hawthorne-Castro
Most people don’t step into a job role expecting to stay in it forever. Developing skills, progressing and evolving to bigger and better things is typically the name of the game.
- The Business Journals
- Jessica Hawthorne-Castro
“Content is king” – in the age of e-commerce, remote work, and social media, the statement couldn’t ring truer.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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