Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Strengthening your company’s core values is key to fostering a strong, aligned culture. Jessica Hawthorne-Castro shares her effective strategy on how to strengthen and enforce core values in Business Journals Leadership Trust’s latest story.
- Forbes
- Jessica Hawthorne-Castro
Launching a new agency is like learning to ride a bike—there are bound to be bumps along the way. While early mistakes can shake client confidence or harm your reputation, they don't have to define your journey. Jessica Hawthorne-Castro provides her advice on Forbes Agency Council latest article “15 mistakes new agencies make (and how to fix potential consequences.”
- Forbes
- Jessica Hawthorne-Castro
Looking to elevate your brand's digital presence? Discover Jessica Hawthorne-Castro’s strategy to boost engagement with branded AR features in this must-read Forbes Agency Council article.
- The Business Journals
- Jessica Hawthorne-Castro
In today's rapidly evolving job market, there are strategies that can help you stand out even without extensive experience. Jessica Hawthorne-Castro breaks down her advice that will help you stand out and secure the position you've always wanted in Business Journals Leadership Trust’s latest story “How To Land Your Dream Job (Even Without Years Of Experience).”
- The Business Journals
- Jessica Hawthorne-Castro
What makes a call to action (CTA) truly compelling? Jessica Hawthorne-Castro shares her top strategy for creating CTAs that not only capture attention but also inspire action in Business Journals Leadership Trust’s Six Expert Strategies For Crafting Effective Digital CTAs.
- The Business Journals
- Jessica Hawthorne-Castro
Saying "no" to a client can be challenging, but it's sometimes necessary to protect the quality of your work, your budget, and most importantly, your business's ethics and reputation. Jessica Hawthorne-Castro provides her advice on this topic in Business Journals Leadership Trust’s How To Know When (And Why) It’s Necessary To Say ‘No’ To A Client.
- The Business Journals
- Jessica Hawthorne-Castro
For new business owners, social media is a powerful tool to establish and grow your brand. Jessica Hawthorne-Castro provides her best tip can help you connect with your target audience and build a strong online presence in Business Journals Leadership Trust latest online story.
- MarTech Series
- Karla Crawford Kerr
Navigating the journey from a startup to a scale-up requires strategic marketing insights. Jessica Hawthorne-Castro highlights critical marketing strategies, from building a strong brand foundation to leveraging data for growth in her latest article for MarTech.
- The Business Journals
- Jessica Hawthorne-Castro
Learning from the experiences of successful business owners can provide invaluable insights for your own journey. In Business Journals Leadership Trust latest article, Hawthorne Advertising’s CEO Jessica Hawthorne-Castro shares her advice that has assisted in her path to success.
- The Business Journals
- Jessica Hawthorne-Castro
Starting your own business is an exciting journey, but financial missteps can derail your success. Jessica Hawthorne-Castro provides her advice to help you navigate the financial challenges of entrepreneurship in Business Journals Leadership Trust latest online story.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
Drop us a note to explore how
You can future proof your
brand and business
