Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Whether good or bad, every business goes through pivotal points throughout its lifetime.
- The Business Journals
- Jessica Hawthorne-Castro
Every so often, business needs a boost. If sales are slumping or they’re not signing new clients as quickly as they’d like, business leaders may need to take quick action to improve the bottom line.
- The Business Journals
- Jessica Hawthorne-Castro
While remote work may have opened up the “anywhere” workplace, there are still locations that are hotspots for building a business.
- The Business Journals
- Jessica Hawthorne-Castro
Buzzwords, those catchy adjectives that help mold a brand’s identity, can either help or hinder a brand.
- The Business Journals
- Jessica Hawthorne-Castro
One of the best ways to market your business is to become a market expert, but how does one achieve such a status? There are several ways to go about establishing yourself as a leader and market expert.
- The Business Journals
- Jessica Hawthorne-Castro
Anyone can make a website, but a successful one that drives engagement and increases sales must contain certain elements.
- The Business Journals
- Jessica Hawthorne-Castro
Developing a great product or service is only the first step in bringing the world to your business’s door.
- The Business Journals
- Jessica Hawthorne-Castro
Finding new talent in a tight workers’ market is a challenge for any company. But when you’re a business leader in a large market, addressing staffing challenges during a labor shortage requires thinking outside of the box.
- Adweek
- Jessica Hawthorne-Castro
With travel restrictions waning and the summer season beckoning, millennials and Gen Z travelers are thinking beyond the “staycation” ideals and are laying out plans to see various cities, states and even countries in the coming months.
- Forbes
- Jessica Hawthorne-Castro
As your agency no doubt has a website, you know how important it is to populate it with content that attracts and engages potential clients who visit it.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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