Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Forbes
- Jessica Hawthorne-Castro
With rules about third-party cookies changing dramatically and a growing emphasis on user privacy, the entire game has shifted for marketers, who can no longer rely on data provided by outside companies that have no direct relationship with their target audience.
- The Business Journals
- Jessica Hawthorne-Castro
Through a combination of lived experience and study, leaders can anticipate and prepare for many common business roadblocks, making challenges much easier to overcome.
- The Business Journals
- Jessica Hawthorne-Castro
Personalizing interactions to the people that use your products or services can help drive customer engagement.
- The Business Journals
- Jessica Hawthorne-Castro
Businesses looking to develop a well-rounded, accurate view of their marketing efforts need to blend old-school detail work with modern tech tools.
- The Business Journals
- Jessica Hawthorne-Castro
Increasing revenue doesn’t necessarily have to mean growing your current client base.
- Forbes
- Jessica Hawthorne-Castro
Every time executives speak publicly, they communicate a lot—not only about themselves, but also their organization.
- Adweek
- Jessica Hawthorne-Castro
We all know personalization and micro targeting has become more and more prevalent, but it is a "must have" instead of a "nice to have" at this point for marketers.
- AiThority
- Karla Crawford Kerr & Cyndi McMaster
The customer base has changed, too, as is the way consumers select and buy products labeled by CPG brands and companies.
- AdExchanger
- George Leon
Buyers who need to maintain a presence during this year's midterms will have to plan on paying more to place inventory that receives lower response rates.
- The Business Journals
- Jessica Hawthorne-Castro
Asking stakeholders for feedback can offer direct insight into what they want and need from your business.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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