Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 14 must-do activities for leadership groups in Q4?
Answer: Dig into strategic planning for the coming year.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What's one way to tackle a perfectionist mindset and get more done?
Answer: Make a detailed strategic plan.
- Hawthorne Insights
- Christian Jones
If the metaverse becomes a place where billions of real people interact and have expendable currencies, brands will leverage experiences to drive consumers down a purchase funnel, just as they do in the physical world. But how that ecosystem of brand/advertiser, media and consumer take shape is still in flux. Our SVP of Marketing Christian Jones has some things to consider when jumping in.
- Adweek
- Jessica Hawthorne-Castro
Social networks are the new search engines. How performance marketers can leverage this trend.
- The Business Journals
- Jessica Hawthorne-Castro
A social media slip-up can cause quick and lasting damage to a brand or business.
- Forbes
- Jessica Hawthorne-Castro
From selling school supplies and college dorm furniture to promoting special deals on phones and travel, marketers work hard during this short but critical window of time to capture the attention of students and their parents.
- The Business Journals
- Jessica Hawthorne-Castro
To ensure branding changes will align with both current and new customers, business leaders must do their due diligence for every step of the process.
- Forbes
- Jessica Hawthorne-Castro
While some brands rely on highly produced and polished video content to reach their ideal customers, those with a penchant for down-to-earth production styles and a bit of creativity can help new prospects discover their offerings with a well-planned TikTok content strategy.
- The Business Journals
- Jessica Hawthorne-Castro
Pivoting or expanding products and services can help a business not only survive a downturn but thrive.
- The Business Journals
- Jessica Hawthorne-Castro
The creation of safe spaces in the workplace can give employees the freedom to share when they’re ready.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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