Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Forbes
- Jessica Hawthorne-Castro
Every time executives speak publicly, they communicate a lot—not only about themselves, but also their organization.
- Adweek
- Jessica Hawthorne-Castro
We all know personalization and micro targeting has become more and more prevalent, but it is a "must have" instead of a "nice to have" at this point for marketers.
- AiThority
- Karla Crawford Kerr & Cyndi McMaster
The customer base has changed, too, as is the way consumers select and buy products labeled by CPG brands and companies.
- AdExchanger
- George Leon
Buyers who need to maintain a presence during this year's midterms will have to plan on paying more to place inventory that receives lower response rates.
- The Business Journals
- Jessica Hawthorne-Castro
Asking stakeholders for feedback can offer direct insight into what they want and need from your business.
- The Business Journals
- Jessica Hawthorne-Castro
Building an effective organic marketing strategy can be done without a large budget.
- The Business Journals
- Jessica Hawthorne-Castro
Understanding of consumers as individuals can guide current and future business decisions.
- Forbes
- Jessica Hawthorne-Castro
A paid social strategy is table stakes for many larger companies, but how can small or midsized businesses get into the game without spending too much of their marketing budget?
- Forbes
- Jessica Hawthorne-Castro
With recent, exciting innovations in video production and photography, digital marketers and advertisers have a literal smorgasbord of unique visual assets to choose from to capture the attention of ideal audiences.
- Adweek
- Jessica Hawthorne-Castro
The economy is looking even more dire, and there are lessons performance marketers can take away.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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