Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 7 essential items for every business’s holiday season to-do list?
Answer: Ensure you have enough staff members and products to meet a sudden rush.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 10 helpful strategies for restructuring your management team?
Answer: Integrate new leaders with the existing team.
- Retail TouchPoints
- Cyndi McMaster
Increased competition from niche brands has not only weakened traditional brand loyalty, but has also created a paradigm shift for how CPG brands do business. Our Director of Client Development, Cyndi McMaster, explores the challenges and opportunities for today’s marketers. Read the full article on Retail TouchPoints.
- Forbes
- Jessica Hawthorne-Castro
Question: What Is One Way Brands Can Win Eyeballs On TikTok With Relatable Videos?
Answer: Get Creative With First-Person-POV Camera Angles.
- Forbes
- Jessica Hawthorne-Castro
Question: What Is One Way For Agency Pros To Find Inspiration For Creative Campaigns And Copy?
Answer: Find Time For Quiet Reflection Every Day.
- VentureBeat
- Christian Jones
What is zero-party data? It’s a key that can unlock entirely new models for customer engagement, if marketers embrace it. It can also fulfill the promise of true personalization and build a foundation of loyalty and trust with your audience.
Our SVP of Marketing & Client Development, Christian Jones, examines how to leverage zero-party data to drive successful engagement. Read the full article on VentureBeat.
- Forbes
- Jessica Hawthorne-Castro
Question: What is one of the 15 Ways Companies Can Build Brand Reputation Sharing Honest Reviews?
Answer: Comment On Less-Than-Stellar Reviews To Address Customer Concerns.
- Forbes
- Jessica Hawthorne-Castro
Question: Why Does Holiday Planning Look Different For Marketers And Advertisers In 2022?
Answer: ‘Seasonal’ Promotions Can Drive Sales All Year Long Now.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What is one of the 12 marketing mistakes many small businesses make (and what to do instead)?
Answer: Not bothering with marketing at all.
- Adweek
- Jessica Hawthorne-Castro
Gen Z places less value on high price tags and material goods, whereas millennials buy pricey bottles, designer goods and trips.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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