Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Hawthorne Advertising
- Christian Jones
How to avoid self-serve programmatic pitfalls and ensure campaign performance when you need it most.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 8 keys to successfully onboard new team members?
- MarTech Series
- Karla Crawford Kerr
"When you’re around people who are positive and forward thinking, you benefit from inspiration and fresh perspectives."
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 18 best practices for peer-to-peer marketing?
- Forbes
- Jessica Hawthorne-Castro
Now that forward-thinking marketers are experimenting with generative artificial intelligence (AI) tools and applications, such as machine learning, it’s a great time to explore how AI could be used to leverage cognitive bias psychology. Our CEO Jessica Hawthorne-Castro provides insights on how to harness this technology.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 12 possible reasons why you are not getting promoted?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 15 leaders’ tips for effectively addressing rapid turnover?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 7 tips to help you be sure, that there is market demand for your product?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 12 tips for busy managers that help with being ‘present’ for your team?
- Multichannel Merchant
- Karla Crawford Kerr
The back-to-school shopping rush is hectic for retailers, ranking just behind the holiday season on the marketing calendar. But now that kids in grades K-12 have returned to class and college students are heading back to campus, it’s time to start planning your back-to-school 2024 marketing campaign. Our VP of Marketing, Karla Crawford Kerr provides some insights and pro tips about how to make the most of this opportunity.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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