Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 12 myths about resilience, debunked by business leaders?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 15 ways to celebrate the end of the year (and prep for the new year)?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 15 signs telling you it’s time to ‘fire’ your toxic client?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 15 ways for businesses to retain their female executives?
- Forbes
- Jessica Hawthorne-Castro
Question: What is one of the 10 challenges for brands seeking global sponsorships (and how to overcome them)?
- Forbes
- Jessica Hawthorne-Castro
Question: What is one of the 16 keys to pulling off a successful marketing stunt?
- Multichannel Merchant
- Karla Crawford Kerr
The marketing efforts and strategies within the consumer packaged goods (CPG) industry are evolving faster than ever. Nearly all aspects of the CPG category has changed, including the classifications, the way brands develop products and go-to-market strategies, and how consumers learn about and purchase the actual products. Our VP of Marketing, Karla Crawford Kerr provides some insights and pro tips to navigate the new landscape of CPG.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 12 steps to take after experiencing failure in your business?
Answer: Be prepared to pivot.
- Forbes
- Jessica Hawthorne-Castro
Question: What Is One Of The 14 Innovative Ways Agencies Are Leveraging Machine Learning Ad Tools?
Answer: Determining Baselines For Campaign Data And Success Metrics.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 10 key strategies to help B2C businesses maintain consumer trust?
Answer: Solicit customer feedback.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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