Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- VentureBeat
- Christian Jones
What is zero-party data? It’s a key that can unlock entirely new models for customer engagement, if marketers embrace it. It can also fulfill the promise of true personalization and build a foundation of loyalty and trust with your audience.
Our SVP of Marketing & Client Development, Christian Jones, examines how to leverage zero-party data to drive successful engagement. Read the full article on VentureBeat.
- Forbes
- Jessica Hawthorne-Castro
Question: What is one of the 15 Ways Companies Can Build Brand Reputation Sharing Honest Reviews?
Answer: Comment On Less-Than-Stellar Reviews To Address Customer Concerns.
- Forbes
- Jessica Hawthorne-Castro
Question: Why Does Holiday Planning Look Different For Marketers And Advertisers In 2022?
Answer: ‘Seasonal’ Promotions Can Drive Sales All Year Long Now.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What is one of the 12 marketing mistakes many small businesses make (and what to do instead)?
Answer: Not bothering with marketing at all.
- Adweek
- Jessica Hawthorne-Castro
Gen Z places less value on high price tags and material goods, whereas millennials buy pricey bottles, designer goods and trips.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 14 must-do activities for leadership groups in Q4?
Answer: Dig into strategic planning for the coming year.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What's one way to tackle a perfectionist mindset and get more done?
Answer: Make a detailed strategic plan.
- Hawthorne Insights
- Christian Jones
If the metaverse becomes a place where billions of real people interact and have expendable currencies, brands will leverage experiences to drive consumers down a purchase funnel, just as they do in the physical world. But how that ecosystem of brand/advertiser, media and consumer take shape is still in flux. Our SVP of Marketing Christian Jones has some things to consider when jumping in.
- Adweek
- Jessica Hawthorne-Castro
Social networks are the new search engines. How performance marketers can leverage this trend.
- The Business Journals
- Jessica Hawthorne-Castro
A social media slip-up can cause quick and lasting damage to a brand or business.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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