Industry Insights
Ideas to Inspire
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 14 effective ways for business leaders to better manage reputational risk?
- Hawthorne Advertising
- Jessica Hawthorne-Castro
Lead generation is the lifeblood of any business and marketing strategy. Check out some pro tips to create a solid and sustainable pipeline of prospects that convert.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 9 strategies to help new business owners manage and allocate resources?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 13 mistakes employers make that lead to employee burnout?
- Forbes
- Jessica Hawthorne-Castro
Question: What is one of the 15 challenges agencies are preparing to meet in 2023?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 15 tips for helping a team member set (and achieve) professional growth goals?
- Forbes
- Jessica Hawthorne-Castro
Question: What is one thing leaders can do to identify the best tech for their agency’s needs?
- Forbes
- Jessica Hawthorne-Castro
Question: What is one of the 16 best practices for managing a company website?
- MarTech Series
- Karla Crawford Kerr
Challenging macroeconomic times bring opportunities. Indeed, now is the best time to invest in your marketing efforts to deliver immediate and long-term competitive advantages. Our VP of Marketing Karla Crawford Kerr, has insights to help you make right decisions. Read the full article on MarTech Series.
- PR Newswire
- Hawthorne
Hawthorne's innovative work received honors from prestigious awards programs in 2022, including the Hermes Creative Awards, Vega Digital Awards, Telly Awards, dotCOMM Awards and more.

Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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