Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Forbes
- Jessica Hawthorne-Castro
Question: What is one of the 16 keys to pulling off a successful marketing stunt?
- Multichannel Merchant
- Karla Crawford Kerr
The marketing efforts and strategies within the consumer packaged goods (CPG) industry are evolving faster than ever. Nearly all aspects of the CPG category has changed, including the classifications, the way brands develop products and go-to-market strategies, and how consumers learn about and purchase the actual products. Our VP of Marketing, Karla Crawford Kerr provides some insights and pro tips to navigate the new landscape of CPG.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 12 steps to take after experiencing failure in your business?
Answer: Be prepared to pivot.
- Forbes
- Jessica Hawthorne-Castro
Question: What Is One Of The 14 Innovative Ways Agencies Are Leveraging Machine Learning Ad Tools?
Answer: Determining Baselines For Campaign Data And Success Metrics.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 10 key strategies to help B2C businesses maintain consumer trust?
Answer: Solicit customer feedback.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 7 essential items for every business’s holiday season to-do list?
Answer: Ensure you have enough staff members and products to meet a sudden rush.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 10 helpful strategies for restructuring your management team?
Answer: Integrate new leaders with the existing team.
- Retail TouchPoints
- Cyndi McMaster
Increased competition from niche brands has not only weakened traditional brand loyalty, but has also created a paradigm shift for how CPG brands do business. Our Director of Client Development, Cyndi McMaster, explores the challenges and opportunities for today’s marketers. Read the full article on Retail TouchPoints.
- Forbes
- Jessica Hawthorne-Castro
Question: What Is One Way Brands Can Win Eyeballs On TikTok With Relatable Videos?
Answer: Get Creative With First-Person-POV Camera Angles.
- Forbes
- Jessica Hawthorne-Castro
Question: What Is One Way For Agency Pros To Find Inspiration For Creative Campaigns And Copy?
Answer: Find Time For Quiet Reflection Every Day.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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