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Industry Insights

Ideas to Inspire

What’s next in marketing, brand building, media and tech?

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13 good reasons for business leaders to focus on continuous innovation

Question: What’s one of the 13 good reasons for business leaders to focus on continuous innovation?

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11 effective ways to communicate your product’s true value

Question: What’s one of the 11 effective ways to communicate your product’s true value?

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9 effective ways to ensure you’re recruiting a diverse talent pool

Question: What’s one of the 9 effective ways to ensure you’re recruiting a diverse talent pool?

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13 effective strategies to combat Zoom fatigue in remote teams

Question: What’s one of the 13 effective strategies to combat Zoom fatigue in remote teams?

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16 ways to better manage your energy as a leader

Question: What’s one of the 16 ways to better manage your energy as a leader?

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8 leaders’ tips for establishing effective SOPs for virtual assistants

Question: What’s one of the 8 leaders’ tips for establishing effective SOPs for virtual assistants?

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14 effective ways business leaders can better manage reputational risk

Question: What’s one of the 14 effective ways for business leaders to better manage reputational risk?

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Elevate Your Lead Gen Strategy for Accelerated Growth

  • Hawthorne Advertising
  • Jessica Hawthorne-Castro
Lead generation is the lifeblood of any business and marketing strategy. Check out some pro tips to create a solid and sustainable pipeline of prospects that convert.

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9 strategies to help new business owners manage and allocate resources

Question: What’s one of the 9 strategies to help new business owners manage and allocate resources?

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Resources

Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years. 

Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.

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What is Performance Marketing?

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What is Direct Response Marketing?

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What is Connected TV Advertising?

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What is Brand Response Advertising?

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