Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- MarTech Series
- Karla Crawford Kerr
Challenging macroeconomic times bring opportunities. Indeed, now is the best time to invest in your marketing efforts to deliver immediate and long-term competitive advantages. Our VP of Marketing Karla Crawford Kerr, has insights to help you make right decisions. Read the full article on MarTech Series.
- PR Newswire
- Hawthorne
Hawthorne's innovative work received honors from prestigious awards programs in 2022, including the Hermes Creative Awards, Vega Digital Awards, Telly Awards, dotCOMM Awards and more.
- Forbes
- Jessica Hawthorne-Castro
Question: What is one of the 10 alternative social platforms brands can leverage for marketing?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 15 strategies for tactfully delivering bad news?
- Street Fight
- Christian Jones
Marketers have been challenged over the past few years when it comes to creating annual marketing and media strategies, adapting to a changing media landscape and quickly addressing new consumer buying habits. Our SVP of Marketing & Client Development, Christian Jones, has some pro tips to keep top of mind whenever you undertake planning. Read the full article on Street Fight.
- Forbes
- Jessica Hawthorne-Castro
Question: What is one of the 15 creative ways marketers can use AI to build connections with consumers?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 15 ways to keep up workplace cheer after the holiday season ends?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 13 important actions to take when crafting your data breach strategy?
- Forbes
- Jessica Hawthorne-Castro
Question: What is one of the 14 challenges brands must meet to see a strong ROI on Super Bowl ads in 2023?
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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