Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
December is here and it’s the perfect time to reflect, refocus and set your business up for success in the new year. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her essential end-of-year action items every business should prioritize.
- The Business Journals
- Jessica Hawthorne-Castro
Investing in inclusive leadership development strengthens teams and fosters new perspectives, paving the way for a more equitable future. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her effective ways to create leadership opportunities that embrace inclusivity and drive impactful change.
- Forbes
- Jessica Hawthorne-Castro
Connecting with your audience on a deeper level starts with great storytelling, but how can corporations craft stories that truly resonate? In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips on how to tell authentic, engaging and impactful stories that elevate your brand and foster stronger consumer relationships.
- The Business Journals
- Jessica Hawthorne-Castro
In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro outlines her strategy that helps senior leaders enhance their management approach, foster team alignment and drive impactful results.
- The Business Journals
- Jessica Hawthorne-Castro
Empowering women in the workforce isn’t just a goal—it’s a necessity for thriving, equitable workplaces. In Business Journals Leadership Trust latest article Jessica Hawthorne-Castro provides her perspective on strategies to support women’s growth, break down barriers and foster inclusivity in professional environments.
- The Business Journals
- Jessica Hawthorne-Castro
Whether you're leading a team meeting, negotiating a deal or mentoring a colleague, your ability to communicate clearly can make or break the outcome. Jessica Hawthorne-Castro shares her tips to refine your communication skills and foster stronger connections in Business Journals Leadership Trust latest article.
- The Business Journals
- Jessica Hawthorne-Castro
Trust is the cornerstone of every successful organization. But how do you build and maintain a culture of genuine trust? Jessica Hawthorne-Castro provides her actionable strategy to foster trust within your team in Business Journals Leadership Trust latest article.
- The Business Journals
- Jessica Hawthorne-Castro
Scaling a small business is no small feat! While ambition and hard work set the foundation, smart strategy is what sustains growth. Recently, Jessica Hawthorne-Castro highlighted a critical factor that small businesses often overlook when scaling in Business Journals Leadership Trust latest article.
- The Business Journals
- Jessica Hawthorne-Castro
Jessica Hawthorne-Castro offers her actionable strategies to support and empower these teams for success in today’s dynamic market in Business Journals Leadership Trust latest article “Why Seasoned Sales Teams Struggle (And How To Help).” This insightful piece explores the challenges experienced sales teams face, from adapting to new buyer behaviors to leveraging evolving technology.
- The Business Journals
- Jessica Hawthorne-Castro
The workplace is evolving fast, and so are the skills needed to thrive in it. Jessica Hawthorne-Castro provides her insight on essential skills and traits for the future workplace in Business Journals Leadership Trust latest article. From adaptability to emotional intelligence, these recommendations are valuable for anyone looking to stay ahead in their career.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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