Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
As leaders, setting and tracking individual goals is critical to team success—but there are common mistakes that can hold you back. Jessica Hawthorne-Castro highlights her strategy to avoid these pitfalls and improve goal-setting strategies in Business Journals Leadership Trust latest article.
- The Business Journals
- Jessica Hawthorne-Castro
Building a high-value brand through content marketing is essential in today’s competitive B2B landscape. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro provides her insight on building a blog that not only attracts attention but also boosts credibility and drives business growth.
- Hawthorne Advertising
- Christian Jones
With political campaigns and holiday season both barreling your way, it's an excellent time to ensure you’re prepared to navigate the pressures of Q4.
- The Business Journals
- Jessica Hawthorne-Castro
Establishing yourself as a thought leader can have a profound impact on your career and your brand. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her tips on how to elevate your voice and become an effective thought leader.
- Forbes
- Jessica Hawthorne-Castro
AI is transforming how brands engage with their communities, making it easier to build loyalty and deepen relationships. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tip on how to leverage AI to create a loyal brand community.
- The Business Journals
- Jessica Hawthorne-Castro
Challenging times can push businesses to either survive or thrive. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro outlines her growth hack that can help businesses not only navigate tough periods but also come out stronger.
- Forbes
- Jessica Hawthorne-Castro
In Forbes Agency Council latest article “How To Launch A Well-Known Product’s Package Redesign: 16 Key Steps,” Jessica Hawthorne-Castro highlights her approach to ensure a smooth transition and keep your brand relevant while minimizing risks.
- The Business Journals
- Jessica Hawthorne-Castro
As leaders, it's crucial to support and nurture the next generation of talent. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro explores actionable ways to empower new and rising professionals through mentorship, creating growth opportunities, and fostering a culture of learning.
- The Business Journals
- Jessica Hawthorne-Castro
Building strong client relationships starts with clear communication from the very first conversation. In the latest Business Journals Leadership Trust article, Jessica Hawthorne-Castro outlines her essential topic to discuss with new clients to set expectations, align goals and build trust.
- MarTech Series
- Jessica Hawthorne-Castro
Understanding the customer journey is key to creating more effective marketing strategies. In her latest article for MarTech, Jessica Hawthorne-Castro explores how advanced marketing measurement models can unlock valuable insights into every stage of this journey.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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