Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 17 big signs that a prospective agency client isn’t worth taking on?
- Association of National Advertisers
- Corey Haugen, Paul Her-Sturm
As channels to reach target audience evolve, digital marketers need to keep options open and test into new social channels. Of equal importance is maintaining awareness of the mindset of consumers as they jump across networks and engage with different types of content and experiences. How does your brand fit in?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 7 essential review items for every business’s Q3 checklist?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 17 smart, effective ways companies can support local communities?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 15 types of content assets to meet specific client marketing goals?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 13 bad practices that can lead to poor customer service and experiences?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 11 unique (but effective) tactics to generate leads and boost sales?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 13 key features of an effective loyalty program in the digital age?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 16 creative ways to leverage unique visuals in campaigns and online?
- Symphonic Digital
- Christian Jones
How can you balance brand and performance to achieve full-funnel efficacy? Our SVP of Marketing & Client Development, Christian Jones, a recent guest on the podcast “Performance Delivered”, shares some pro tips on how brands can effectively navigate the brand/performance spectrum, along with some thoughts on personalization at scale with AI and how virtual goods can deliver IRL value for brands.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
Drop us a note to explore how
You can future proof your
brand and business
