Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- NxtGen Nexus
- Jessica Hawthorne-Castro
Running a family business has its own unique set of challenges atop the already complex task of operating a successful enterprise. Our CEO, Jessica Hawthorne-Castro, recently joined the expert panel at the inaugural Southern California NxtGens Nexus event at Porsche of Beverly Hills to share some of the insights she gained after purchasing the agency from her father, Tim Hawthorne. David Choi, who leads Loyola’s Family Business Entrepreneurship Program, moderated the event which, in addition to Jessica, included panelists Alex Canter – Canter’s Deli & Twenty40 Ventures and Kyler Gilbert from Business Consulting Resources. Each of the family business NxtGens shared stories about their family businesses and how they approached their challenges.
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 9 busy leaders' essential daily tools and habits?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 7 creative and effective tips for small businesses regarding Holiday marketing?
- Forbes
- Jessica Hawthorne-Castro
Question: What is one of the 12 visual marketing trends brands can capitalize on?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 8 meaningful ways leaders can express gratitude this holiday season?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 9 ‘points of excellence’ leaders strive to model every day?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 5 clear signs it’s time for a business to consider a price hike?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 14 leaders' internal plans for the holiday season?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 14 smart predictions about the future of advertising on X (Twitter)?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 13 ways of avoiding, or recovering from, dependency on a big client?
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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