Industry Insights
Ideas to Inspire
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 12 big ways B2G marketing differs from B2B and B2C?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 7 essential tasks for SMBs to close out Q1?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 5 leaders’ strategies for staying on top of market and economic trends?
- Hawthorne Advertising
- Christian Jones
Executing full-funnel strategies to win market share in the home services category
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the sixteen ways to boost retail customer loyalty?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 8 leaders' insights about what to do when your business gets ‘stuck’?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 11 leaders' tested tips for handling tense situations?
- Hawthorne Advertising
- Christian Jones
Predictive analytics is the backbone of modern data-driven decision making in marketing. Here are tips on getting started and scaling up to empower your campaigns.
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the sixteen ways designers using AI can retain a sense of pride in their work?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 10 leaders' insights about encouragement for women in the workplace?

Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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