Industry Insights
Ideas to Inspire
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 8 leaders’ strategies to create a brand story that engages young customers?
- MarTech Series
- Jessica Hawthorne-Castro
If you're not integrating predictive modeling into your media planning and measurement, your campaigns may be lacking.
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 14 ways to create unique marketing and ad campaigns with AI?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 8 leaders’ strategies and success stories related to personalized marketing?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 8 signs of a boss having leadership issues?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 10 important things leaders need to know about managing Gen Z workers?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 8 key elements of successful team-building activities?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 17 pro tips for ensuring a successful partnership?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 16 tips for mastering professional phone calls and meetings?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 13 leaders’ insights on employee incentives?

Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
Drop us a note to explore how
You can future proof your
brand and business