Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Hawthorne Advertising
- Christian Jones
Predictive analytics is the backbone of modern data-driven decision making in marketing. Here are tips on getting started and scaling up to empower your campaigns.
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the sixteen ways designers using AI can retain a sense of pride in their work?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 10 leaders' insights about encouragement for women in the workplace?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 12 leaders’ strategies for balance and breaking free of ‘workaholism’?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the nine popular ways companies are changing up their digital CX?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 17 ways to rekindle the lost art of emotionally connecting with consumers?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 14 ways to boost a company’s reputation through executive advocacy?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 7 ways to measure and leverage ROI metrics for customer service?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 13 ways businesses can turn customer complaints into valuable lessons?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 12 ways e-commerce companies can boost D2C sales with AI?
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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