Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 17 ways to rekindle the lost art of emotionally connecting with consumers?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 14 ways to boost a company’s reputation through executive advocacy?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 7 ways to measure and leverage ROI metrics for customer service?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 13 ways businesses can turn customer complaints into valuable lessons?
- Forbes
- Jessica Hawthorne-Castro
Question: What’s one of the 12 ways e-commerce companies can boost D2C sales with AI?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 7 tips for clearly communicating key financial information to stakeholders?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 12 tips on considering a candidate who’s not a ‘perfect fit’?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 5 seasoned business travelers' smart tips for first-timers?
- The Business Journals
- Jessica Hawthorne-Castro
Question: What’s one of the 13 industry leaders' personal strategies to find focus time?
- Forbes
- Jessica Hawthorne-Castro
What will the advertising landscape bring in 2024? Our CEO Jessica Hawthorne-Castro predicts we'll see more opportunity in streaming services, increased use of new technologies for advertising like AR and VR, enhanced personalization through AI and more. Read seven of her predictions and how advertisers can prepare in her article “7 advertising predictions for 2024” at Forbes.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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