Industry Insights
Ideas to Inspire
What’s next in marketing, brand building, media and tech?
- The Business Journals
- Jessica Hawthorne-Castro
Spotting future leaders is just as important as developing them. Jessica Hawthorne-Castro share the key actions, attitudes and skills that shows someone is ready to step into a leadership role in Business Journals Leadership Trust latest article. From taking initiative to inspiring others, these traits can help identify high-potential talent in any organization.
- The Business Journals
- Jessica Hawthorne-Castro
Smart spending is the key to sustainable growth. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy on how to maximize a small business budget—because every dollar counts! From prioritizing investments to leveraging cost-effective solutions, these insights can help small business owners make the most of their resources.
- The Business Journals
- Jessica Hawthorne-Castro
In today's fast-paced market, brand reputation is everything. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro breaks down her strategy for maintaining a positive brand image. From authenticity to customer trust, these insights can help you stay ahead in an ever-evolving landscape.
- The Business Journals
- Jessica Hawthorne-Castro
As an entrepreneur, the decisions you make early on can set the tone for your entire business journey. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her smartest early decision that has helped shape her journey. From strategic hires to bold pivots, these insights offer valuable lessons for anyone navigating the path of business growth.
- The Business Journals
- Jessica Hawthorne-Castro
Maximizing marketing impact doesn’t always require a massive budget—it’s about strategy, creativity and execution. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy to make the most of your resources, from leveraging digital channels to optimizing audience engagement.
- Forbes
- Jessica Hawthorne-Castro
Inclusive design isn't just a best practice—it’s a necessity. In Forbes Agency Council latest article, Jessica Hawthorne-Castro explores how to create digital products with accessibility in mind, ensuring that everyone, regardless of ability, can engage seamlessly.
- MarTech Series
- Karla Crawford Kerr
Reaching the right audience in the right place at the right time is key to effective local marketing. In her latest article for MarTech, Jessica Hawthorne-Castro provides a 4-step guide that breaks down the essentials—from understanding your market to optimizing your strategy for maximum impact. Whether you're a small business owner, marketer, or brand strategist, these insights will help you connect with local customers and drive real results.
- Forbes
- Jessica Hawthorne-Castro
As Connected TV (CTV) and streaming continue to dominate the media landscape, PR professionals have a powerful new avenue to amplify their campaigns. In Forbes Agency Council latest article, Jessica Hawthorne-Castro discusses how well-crafted CTV spots can leverage storytelling and strategic targeting to build trust and authority with highly engaged audiences.
- Forbes
- Jessica Hawthorne-Castro
Ready to take your campaigns to the next level? In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her strategy on how to prepare for the future of performance marketing.
- The Thoughtful Entrepreneur Podcast
- Jessica Hawthorne-Castro
Ready for some inspiring insights? Check out the latest episode of The Thoughtful Entrepreneur Podcast where Hawthorne Advertising’s CEO Jessica Hawthorne-Castro speaks with Josh Elledge on the state of the advertising industry, 2025 advertising predictions and more.
Resources
Hawthorne has been a leader and pioneer in Brand Response Advertising and Direct Response Marketing for 35 years.
Our rich history of measuring audience response and applying data-driven attribution and analytics to optimize campaigns provides us with an unparalleled depth and breadth of experience. Some of that experience is shared below in this Resources section.
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