Public relations is about more than strategy—it’s about mastering the art of connection, creativity and adaptability. In Forbes Agency Council latest article, Jessica Hawthorne-Castro highlights a soft skill that every PR professional should hone to thrive in today’s dynamic landscape. From fostering emotional intelligence to staying resilient under pressure, these insights will help you stand out in a competitive industry. Read more here: https://www.forbes.com/councils/forbesagencycouncil/2024/12/12/how-to-make-it-in-pr-today-17-unconventional-soft-skills-to-hone/.