Whether you’re crafting personalized messaging or adopting innovative channels, understanding generational differences is essential for driving impact in the ever-evolving healthcare space. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips to create campaigns that truly connect with targeted audiences. Read more here: https://www.forbes.com/councils/forbesagencycouncil/2024/12/20/how-to-leverage-generational-preferences-in-healthcare-marketing/