As Connected TV (CTV) and streaming continue to dominate the media landscape, PR professionals have a powerful new avenue to amplify their campaigns. In Forbes Agency Council latest article, Jessica Hawthorne-Castro discusses how well-crafted CTV spots can leverage storytelling and strategic targeting to build trust and authority with highly engaged audiences. Read more here: https://www.forbes.com/councils/forbesagencycouncil/2025/01/28/how-to-leverage-connected-tv-and-streaming-for-pr-campaigns/.