In Forbes Agency Council latest article “How To Launch A Well-Known Product’s Package Redesign: 16 Key Steps,” Jessica Hawthorne-Castro highlights her approach to ensure a smooth transition and keep your brand relevant while minimizing risks. Read more here: https://www.forbes.com/councils/forbesagencycouncil/2024/10/04/how-to-launch-a-well-known-products-package-redesign-16-key-steps/.