Agency Press

Author: Jessica Hawthorne-Castro, CEO Original Publication: MarTech Date Published:  November 7, 2017 There’s no question about it, retail is undergoing a dynamic transformation. The constant flux among all the channels is forcing retailers to sharpen their sales and marketing strategies, especially as they approach Black Friday and Cyber Monday. Digital sales, which includes online and mobile, […]

Author: Jessica Hawthorne-Castro, CEO Original Publication: ER Magazine Date Published: Sep/Oct 2017 At first, mobile advertising was folded under the same umbrella as social media, QR codes, and various other direct-to-consumer methods that surfaced during web 2.0. But as the number of smartphone-toting consumers grew to enormous proportions—roughly three-quarters of Americans (77 percent) now own a smartphone,

Pictured with check (left to right):  Dawn Hauck, Noah’s Ark Director and Jordan Veatch, Hawthorne Pictured with dog (left to right):  Cooper the Dog, recently adopted and Jordan Veatch, Hawthorne Pictured with group (left to right): Brandy Septer, Jordan Veatch, Mandy Wagler and Sheryl Bergren   Hawthorne’s Media and Media Operations Teams Contribute to Noah’s

Author: Jessica Hawthorne-Castro / Sudipto Ghosh Original Link: https://martechseries.com/mts-insights/interviews/interview-jessica-hawthorne-castro-ceo-chairman-hawthorne/ Date Published:  October 18, 2017   MTS: Tell us about your role and how you got here? What inspired you to join a marketing analytics company? I started my career on the client side as an agent for the talent agency William Morris Endeavor, and when I made the

Los Angeles, October, 12, 2017 – Today, Inc. magazine hosted it’s 2017 Inc 5000 Awards Gala and Hawthorne was awarded the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small and midsized businesses. Companies

For college students looking for experience, working for the family business might seem like a no brainer. But, is it a good idea? Can family members be objective enough to provide honest feedback? And will recruiters or hiring managers view working for your family as “real” experience? Less than half of college seniors feel very

Jessica Hawthorne-Castro, CEO/owner of Hawthorne, announced to day that she has joined the DMA ECHO Board of Governors, the elite group behind one of the most coveted prizes in marketing. The vote was unanimous and Hawthorne-Castro’s first meeting with the board will be at the DMA’s annual ECHO Awards Gala, held Sunday, October 8th in

Author: Jessica Hawthorne-Castro Title of piece: The Use Of Neuroscience In Marketing: The Brain Tells No Lies – Part 1 Original Link: DemandGenReport Date Published: September 1, 2017 Editor’s Note: This Demanding View is the first of a two-part series of articles from Hawthorne Direct. Neuroscience is traditionally the realm of medicine and scientific research, but it has