Agency Press | Hawthorne Advertising

The Use Of Neuroscience In Marketing: The Brain Tells No Lies – Part 1

Author: Jessica Hawthorne-Castro Title of piece: The Use Of Neuroscience In Marketing: The Brain Tells No Lies – Part 1 Original Link: DemandGenReport Date Published: September 1, 2017 Editor’s Note: This Demanding View is the first of a two-part series of articles from Hawthorne Direct. Neuroscience is traditionally the realm of medicine and scientific research, but it has […]

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Hawthorne’s Sarah Arnett to speak at the OPEX Week Summer event in San Diego

Agency Press / By jfrancis

On Wednesday, August 23rd, Hawthorne’s Sarah Arnett will be speaking at the OPEX Week Summer event in San Diego, Calif. OPEX Week Summer brings together operational excellence and transformation leaders from across the United States to debate and discuss progressive OPEX tools, methodologies and technologies that are driving change in every industry. The conference begins

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Five Ways to Strengthen Accountability of Your Marketing Initiatives

Agency Press / By jfrancis

Author: Jessica Hawthorne-Castro, CEO Original Publication: 60 Second Marketer Date Published: August 10, 2017 Marketing teams have always been expected to prove their mettle, but the acceleration of mixed-media campaigns and budget increases for marketing technology are raising the stakes. And while these campaigns and technologies increasingly rely on digitization that can aid in tracking results, marketers still

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Four Ways to Thrive in Fast-Changing Times

Agency Press / By jfrancis

Author: Jessica Hawthorne-Castro, CEO Original Publication: Electronic Retailer Date Published: July 28, 2017 The marketing environment is changing at a rapid pace, with everything from media outlets to consumer habits, needs, wants, and behaviors all evolving quickly. So what does it take for a brand or marketer to thrive in this uncertain environment? Here are four ways to

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Time to Stop Talking Around Big Data, Embrace It and Drive Your Business Forward

Agency Press / By jfrancis

Author: Jessica Hawthorne-Castro, CEO Original Link: Digitizing Polaris Date Published: July 21, 2017 One of the most pressing challenges facing modern businesses today is shifting culture towards a data scientist-driven approach. To complete this shift, a company doesn’t just need a big data strategy, it needs a business strategy that incorporates big data in a

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Growing ‘Unicorns’ With Brand Response TV Advertising

Agency Press / By jfrancis

Author: Karla Crawford Kerr Title of piece: Growing ‘Unicorns’ With Brand Response TV Advertising Original Publication: Response Magazine DRMA Date Published: July 20, 2017 During the past few Super Bowl games, advertisements from prominent tech companies have popped up between the inevitable ads for Pepsi, beer, and the latest SUVs. Startups have traditionally focused their advertising dollars on

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Automating the mixed-media model improves accountability

Agency Press, Industry Research / By jfrancis

Author: Jessica Hawthorne-Castro, CEO Original Publication: Marketing Drive Date Published: July 11, 2017 Editor’s Note: The following is a guest post from Jessica Hawthorne-Castro, CEO of agency Hawthorne. As marketing budgets have soared, so has the need for accountability. For direct response marketers, this comes as no surprise. The 2016-2017 “CMO Spend Survey” from Gartner found that marketing budgets increased

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Ep. 110 – Jessica Hawthorne-Castro – CEO OF Hawthorne Advertising

Agency Press / By jfrancis

Author: n/a – interview with JHC, Matt Gottesman and Case Kenny Title of piece: Episode 110: Jessica Hawthorne-Castro – CEO of Hawthorne Direct Original Publication: HDF Magazine Date Published: June 26, 2017 Jessica Hawthorne-Castro – CEO of Hawthorne Direct “I came out to LA, then I broke into the entertainment industry all on my own. I had a

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Jessica Hawthorne-Castro Selected as a Finalist For L.A. Biz’s Women of Influence 2017

Agency Press / By jfrancis

Hawthorne is proud to announce that the Los Angeles Business Journal has selected owner/CEO Jessica Hawthorne-Castro as a finalist for the L.A. Biz Women of Influence awards for the second year in a row. This program honors women business leaders who innovate, succeed and pay it forward. The winners will be announced at the Women’s

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Four International Trends to Watch in 2017

Agency Press, Industry Research / By jfrancis

Author: Jessica Hawthorne-Castro Original Link: ER Magazine Date Published: May – June Issue 2017 Some 95 percent of the world’s consumers reside outside of the United States, the U.S. Chamber of Commerce says, so the lure of the international marketplace is strong for marketers seeking new customers, business opportunities, and higher revenues. But while thinking beyond borders

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