Agency Press | Hawthorne Advertising

Jessica Hawthorne-Castro Selected as a Finalist For L.A. Biz’s Women of Influence 2017

Hawthorne is proud to announce that the Los Angeles Business Journal has selected owner/CEO Jessica Hawthorne-Castro as a finalist for the L.A. Biz Women of Influence awards for the second year in a row. This program honors women business leaders who innovate, succeed and pay it forward. The winners will be announced at the Women’s […]

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Four International Trends to Watch in 2017

Agency Press, Industry Research / By jfrancis

Author: Jessica Hawthorne-Castro Original Link: ER Magazine Date Published: May – June Issue 2017 Some 95 percent of the world’s consumers reside outside of the United States, the U.S. Chamber of Commerce says, so the lure of the international marketplace is strong for marketers seeking new customers, business opportunities, and higher revenues. But while thinking beyond borders

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SVP George Leon Participating and Speaking at the Mobilenomics Roundtable in Park City, Utah

Agency Press / By jfrancis

June 5, 2017 On Monday, June 5th, Hawthorne’s own George Leon will be participating and speaking in a Roundtable discussion at the Mobilenomics event in Park City, Utah. The conference, which began on June 4th and continues through June 6th, will be held at the Stein Eriksen Lodge at Deer Valley Resort. Mobilenomics is an

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Hawthorne Sweeps Up 29 Awards In 2017 Honoring Its Creative Work

Agency Press / By jfrancis

Original Publication: PR Newswire Date Published: June 5, 2017 The prizes include the Telly Awards, American Advertising Awards, Hermes Creative Awards, ASTRID Awards and Communicator Awards LOS ANGELES, June 5, 2017 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, today announced that it has won 29 creative awards in 2017, just five months into

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Opinion Improving marketing ROI with data analytics

Agency Press, Industry Research / By jfrancis

Author: Jessica Hawthorne-Castro, CEO Original Publication: Information Management Organizations are increasingly adopting big data analytics to understand and then fix business problems. They’re learning how to extract value from multi-sourced information and then relate that information to an issue in their marketing, manufacturing, advertising, or shipping, etc. For example, T-Mobile (and the other main carriers)

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5 Ways to Pull Order and Insights from Big Data

Agency Press, Industry Research / By jfrancis

Author: Jessica Hawthorne-Castro Original Link: Datanami Date Published: June 1, 2017 Walmart is a global leader in using data analytics to form insights. For example, the company previously used data generated during hurricanesto better estimate demand for emergency supplies, so it could be best prepared to meet customer needs. The company focuses on both reactive and proactive analytics, so

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Transforming the Drive to Web Campaign

Agency Press / By jfrancis

Author: George Leon Original Publication: EContent Mag Drive to Web Campaigns Many marketers view a “drive to web” campaign as simply moving an audience to a landing page in order to garner sales, signups, or other actions. The campaign launches, the desired actions are tabulated, and the marketing team moves on to the next campaign. This approach is

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DMN’s 2017 Women to Watch

Agency Press / By jfrancis

Author: DMN Title of piece: DMN’s 2017 Women to Watch Original Publication: DM News Date Published: April 26, 2017 Keep your eye on these 20 rising stars. When it comes to their careers, the 2017 Women to Watch have been riding a rocket ship. They’ve produced data-driven results, exemplified leadership, and implemented effective strategies. We can’t wait

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Three Trends Shaping the Future of Consumer Privacy Online

Agency Press, Industry Research / By jfrancis

Author: Jessica Hawthorne-Castro, CEO Original Publication: ER Magazine Date Published: March/April 2017 Issue In November 2016, Verizon outlined a plan to combine consumers’ offline information—postal addresses, email addresses, device type, etc.—with browser cookies in order to be able to sync personally-identifiable data with an individual’s browsing history and mobile app usage. Following similar, previous announcements from Google and

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IN THE NEWS: Consumer Research & Advertising

Agency Press / By jfrancis

Overall Advertising and Media Economy Digital Ads to Overtake Traditional Ads in U.S. Local Markets by 2018 (Advertising Age; Oct 26, 2016) The media research and analysis firm BIA/Kelsey forecasts that total local advertising revenue (local audiences for national, regional marketers) is expected to grow from $145.2 billion in 2016 to $148.8 billion in 2017.

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