Author: Forbes Agency Council Original Publication: Forbes Date Published: March 5, 2018 Finding a digital agency that you can work with is key to the success of your business. You may have a long-standing relationship with a firm, but it just might not be providing your company what it needs to reach its marketing strategy goals. According to a report by the Association […]
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Jessica Hawthorne-Castro, CEO of Hawthorne, a creative, analytics and technology-driven advertising agency, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Jessica joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful peers
Hawthorne Accepted into Forbes Agency Council Read More »
Author: Forbes Agency Council Original Publication: Forbes Date Published: March 2, 2018 Attaining success with your business is the goal of every digital agency owner. You strive to do better than the year before and work harder than ever to accomplish your goals for every quarter. As much as you try, you may face obstacles that
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Author: Jessica Hawthorne-Castro, CEO Original Publication: LinkedIn Date Published: February 8, 2018 We have firmly been in Connected Age and we are catapulting into the Data Age. The Consumer Electronics Show is always a good way to kick off the New Year displaying the latest in AI, autonomous vehicles, 5G, smart cities, IoT, robotics, digital health, AR, VR,
2018: The Year Ahead and Beyond Read More »
Author: Jessica Hawthorne-Castro, CEO Original Publication: Martech Advisor Date Published: January 26, 2018 Jessica Hawthorne-Castro, CEO, Hawthorne, gives us insights about why marketing automation plays a crucial role when it comes to marketing Accountability used to be a term that was primarily associated with elected officials or corporate executives. Over the past few years, it has infiltrated and conquered
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Author: Jessica Hawthorne-Castro, CEO Original Publication: TechZone360 Date Published: January 18, 2018 Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on the horizon. According to the eMarketer report, digital comprised more than 36 percent total media ad spend in 2016. The forecast predicts digital will
Consumer Privacy in the Digital Era: Three Trends to Watch Read More »
Want to make more money, achieve great things, do good in the world and be happy? Start by adopting these easy routines. Author: Christina DesMarais Original Publication: Inc.com Date Published: January 4, 2018 If getting ahead can seem like a struggle, know this: To be highly successful, you need to be highly disciplined. I’ve asked hundreds of executives and
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Author: John Francis Title of piece: SEO is Not Enough in the Age of Voice Original Link: Venture Beat Date Published: December 10, 2017 With technology transforming virtually every aspect of our lives, it should be noted that many of the innovations we’re now seeing have existed for decades in science fiction novels and television. The capacity to
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Author: Jessica Hawthorne-Castro, CEO Title of piece: Customization is King in a Selfie-Obsessed World Original Link: ER Magazine For decades, marketers have been segmenting their advertising strategies and messages to appeal to specific customer groups. By dividing their customer bases geographically, demographically, and behaviorally, marketers have been able to ensure the highest possible lead conversion and get
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The prizes include the w3 Awards, Davey Awards, Aurora Awards, dotCOMM Awards, and Galaxy Awards. LOS ANGELES, Nov. 30, 2017 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, today announced it has won 30 creative awards in the second half of 2017, bringing its total to 59 so far this year, including 27 digital content awards.
Hawthorne Sweeps Up 30 Creative Awards In Second Half Of 2017 Read More »
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