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Agency Press

Autonomous Vehicle

Autonomous Vehicles Will Be A New Opportunity For Marketers

Author: Forbes Agency Council;  Jessica Hawthorne-Castro Original Publication: Forbes Date Published: June 4, 2018 Autonomous vehicles have been at the forefront of innovative thinking and development for some time now, and automakers are already exploring how they can fit into this new future. Earlier this year, Toyota announced its vision to transform from a car company into a […]

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Hawthorne Logo

Hawthorne to Present May 30th Webinar on DRTV (Direct Response Television) Basics

LOS ANGELES, May 17, 2018 /PRNewswire/ — Hawthorne, a leading Los Angeles-based advertising agency specializing in analytics-based campaigns, today announced the company will host a webinar entitled, “DRTV 101 for Brand Marketers: The Expanding Role of DRTV in the Brand Marketing World” on Wednesday, May 30, 2018 from 1-2pm ET. There will be an introduction

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Hawthorne’s George Leon To Speak At Digital Hollywood Spring 2018

LOS ANGELES, May 08, 2018 /PRNewswire/ — George Leon, Hawthorne’s Chief Strategy Officer, will be speaking at Digital Hollywood Spring 2018. The session, titled “Producing for Film/TV, Branded Entertainment and Influencer Marketing Programming,” will provide insight from six industry leaders on how brands can leverage creative content to execute unforgettable campaigns. Digital Hollywood brings together

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Forbes Agency Council

Building Your First Content Strategy? Nine Pro Tips For Success

Author: Forbes Agency Council Original Publication: Forbes Agency Council Date Published: May 4, 2018 In recent years, most marketers have taken the cliché phrase “content is king” to heart, making content the core of their overall advertising strategy. Even brand new businesses are aware of the importance of content, but it’s often overwhelming to build your

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Remote Control

Brand Lift: Why TV Ads Are Key to Marketing Houseware and Hardware Products

Author: Jessica Hawthorne-Castro, CEO Original Publication: ERA Blog Date Published: April 5, 2018 Retail product marketers have straightforward goals: attract new customers, increase product sales and improve the brand’s awareness to drive recurring sales for their product or group of products. However, this is a challenging task in the current, tumultuous retail environment combined with a

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Offline Marketing

How To Effectively Reach Your Audience Through Offline Marketing

Author: Jessica Hawthorne-Castro, CEO Original Publication: Forbes Agency Council Date Published: April 3, 2018 A decade ago, deciding which marketing media to invest in was simpler and the outlets far fewer. You basically went with offline, online or a combination of both. Now, with more platforms and distractions, brands need to be smarter and more strategic

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Communitas Award

Hawthorne Wins Communitas Award Recognizing Excellence in Corporate Social Responsibility

LOS ANGELES, March 22, 2018 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won a 2018 Communitas Award for its leadership and excellence in community service and corporate social responsibility. The Communitas Awards recognize exceptional businesses that unselfishly give of themselves and their resources to their communities. The

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PR & Marketing Excellence Award 2018

Hawthorne Wins Public Relations and Marketing Excellence Award

LOS ANGELES, March 15, 2018 /PRNewswire/ — The Business Intelligence Group recently announced that Hawthorne has won “Marketing Agency of the Year” in the 2018 Public Relations and Marketing Excellence Awards. Hawthorne, a creative, technology-driven advertising agency, specializes in data-focused ad campaigns to support business growth for an expansive base of Fortune 500 brands like

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Digital Privacy

Digital Advertising and Consumer Privacy: Three Trends to Watch

Author: Jessica Hawthorne-Castro, CEO Original Publication: MarTech Advisor Date Published: March 9, 2018 More and more advertisers are using consumer data and advanced digital technologies to deliver campaigns personalized to individual consumers. But with these developments come concerns. How can advertisers deliver compelling, targeted campaigns, and still honor consumer privacy? The opportunity to deliver exactly the information

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