Agency Press

Author: Jessica Hawthorne-Castro, CEO Title of piece: Customization is King in a Selfie-Obsessed World Original Link: ER Magazine For decades, marketers have been segmenting their advertising strategies and messages to appeal to specific customer groups. By dividing their customer bases geographically, demographically, and behaviorally, marketers have been able to ensure the highest possible lead conversion and get […]

The prizes include the w3 Awards, Davey Awards, Aurora Awards, dotCOMM Awards, and Galaxy Awards. LOS ANGELES, Nov. 30, 2017 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, today announced it has won 30 creative awards in the second half of 2017, bringing its total to 59 so far this year, including 27 digital content awards.

Author: Jessica Hawthorne-Castro, CEO Original Publication: FierceCEO Date Published:  November 20, 2017 With more women taking the reins as CEOs, the debate is once again heating up as to whether they deliver different management styles than male CEOs. For decades, some have argued that women can be too soft, while men, with their take-charge ways, fit

Author: Jessica Hawthorne-Castro, CEO Original Publication: MarTech Date Published:  November 7, 2017 There’s no question about it, retail is undergoing a dynamic transformation. The constant flux among all the channels is forcing retailers to sharpen their sales and marketing strategies, especially as they approach Black Friday and Cyber Monday. Digital sales, which includes online and mobile,

Author: Jessica Hawthorne-Castro, CEO Original Publication: ER Magazine Date Published: Sep/Oct 2017 At first, mobile advertising was folded under the same umbrella as social media, QR codes, and various other direct-to-consumer methods that surfaced during web 2.0. But as the number of smartphone-toting consumers grew to enormous proportions—roughly three-quarters of Americans (77 percent) now own a smartphone,

Pictured with check (left to right):  Dawn Hauck, Noah’s Ark Director and Jordan Veatch, Hawthorne Pictured with dog (left to right):  Cooper the Dog, recently adopted and Jordan Veatch, Hawthorne Pictured with group (left to right): Brandy Septer, Jordan Veatch, Mandy Wagler and Sheryl Bergren   Hawthorne’s Media and Media Operations Teams Contribute to Noah’s

Author: Jessica Hawthorne-Castro / Sudipto Ghosh Original Link: https://martechseries.com/mts-insights/interviews/interview-jessica-hawthorne-castro-ceo-chairman-hawthorne/ Date Published:  October 18, 2017   MTS: Tell us about your role and how you got here? What inspired you to join a marketing analytics company? I started my career on the client side as an agent for the talent agency William Morris Endeavor, and when I made the

Los Angeles, October, 12, 2017 – Today, Inc. magazine hosted it’s 2017 Inc 5000 Awards Gala and Hawthorne was awarded the most prestigious ranking of the nation’s fastest-growing private companies. The list represents a unique look at the most successful companies within the American economy’s most dynamic segment— its independent small and midsized businesses. Companies

For college students looking for experience, working for the family business might seem like a no brainer. But, is it a good idea? Can family members be objective enough to provide honest feedback? And will recruiters or hiring managers view working for your family as “real” experience? Less than half of college seniors feel very

Jessica Hawthorne-Castro, CEO/owner of Hawthorne, announced to day that she has joined the DMA ECHO Board of Governors, the elite group behind one of the most coveted prizes in marketing. The vote was unanimous and Hawthorne-Castro’s first meeting with the board will be at the DMA’s annual ECHO Awards Gala, held Sunday, October 8th in