Agency Press | Hawthorne Advertising

12 Ways To Encourage More Diversity In The Agency World

Author: Forbes Agency Council Original Publication: Forbes Date Published: August 12, 2018 There’s been a lot of industry talk recently around diversity and inclusion. And rightfully so: Having a diverse team is important for many reasons, including the ability to envision, discuss and brainstorm ideas or campaigns from many different perspectives. But there’s more work that […]

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4 Career Lessons Learned from the Entertainment Industry

Agency Press / By jfrancis

Author: Jessica Hawthorne-Castro Original Publication: The Ladders Date Published: August 2, 2018 Climbing your way up the corporate ladder in any industry takes a certain type of grit, but it’s especially so in the entertainment world. Chalk full of ambitious, smart people who are following their creative dreams, only the strongest survive. But the experience provides

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12 Planning Strategies to Keep Your Editorial Calendar on Track

Agency Press / By jfrancis

Author: Forbes Agency Council Original Publication: Forbes Date Published: July 28, 2018 Creating content has quickly become one of the core activities for most brands’ marketing teams. Blog posts, social media, videos and other assets serve to establish a company’s expertise while building trust and interest with their current and potential customer base. As the demand

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How Voice Technology Is Changing The Way We Work

Agency Press / By jfrancis

Author: Forbes Agency Council Original Publication: Forbes Date Published: July 27, 2018 How many times have you set a reminder, sent a message or searched for the answer to a question, simply by speaking into your phone? Voice technology, combined with built-in AI assistants like Siri and Cortana, have made these situations commonplace, and it’s changing

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Jessica Hawthorne-Castro Receives Multiple Leadership Honors

Agency Press / By jfrancis

LOS ANGELES, July 17, 2018 /PRNewswire/ — Hawthorne, a leading Los Angeles-based advertising agency specializing in analytics-based campaigns, today announced that the company’s CEO, Jessica Hawthorne-Castro, has been recognized with three significant industry honors: she has been named winner of the 2018 Finance Monthly CEO Award, has been honored in the CEO Today Business Woman

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BUSINESS WOMEN OF THE YEAR AWARDS 2018 CEO Today

Agency Press / By jfrancis

CEO Today is pleased to officially announce the full list of finalists and, of course, the winners of our 2018 Business Women of the Year Awards! Committed to recognizing the success and achievements of women in business, the CEO Today Business Women of the Year Awards celebrate women who are the driving force behind their

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Increase Customer Engagement With Data-Driven Marketing

Agency Press / By jfrancis

By Jessica Hawthorne-Castro (YPO Los Angeles) Original Publication: YPO.Org How companies are leveraging data to develop complete, multi-channel pictures of exactly what their customers think and want — and then fulfilling those needs. There isn’t a corner of the advertising world that hasn’t been touched by data-driven marketing, or the use of data to make

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Hawthorne Sweeps Up 30 Awards In 2018 Honoring Its Creative Work

Agency Press / By jfrancis

The prizes include the Telly Awards, Hermes Creative Awards, ASTRID Awards and Communicator Awards LOS ANGELES, June 12, 2018 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, today announced that it has won 30 creative awards thus far in 2018. The awards—granted by four different organizations and recognizing 16 different Hawthorne campaigns—highlight the

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If You Want To Humanize Your Brand On Social Media, Try These 10 Tactics

Agency Press / By jfrancis

Author: Forbes Agency Council Original Publication: Forbes Date Published: June 3, 2018 The reason channels like Facebook, Twitter, Instagram and YouTube are so successful is because they encourage two-way conversations with customers. If you want those conversations to be successful and ultimately lead to conversions, you have to remember that people want to talk to other people, not

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10 Places To Look When Your Website Traffic Is Dropping

Agency Press / By jfrancis

Author: Forbes Agency Council Original Publication: Forbes Date Published: June 2, 2018 For companies that generate most of their leads and sales online, bringing in steady website traffic is critical. That’s why a sharp decline in traffic sends the average business into full-on panic mode. While you should be concerned about a sudden dip in site

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