Hawthorne Selected as Bronze Winner of the 2018 Galaxy Awards in both TV Ad and Video Campaign Categories October 22, 2018 — Hawthorne is awarded the 2018 Bronze Galaxy Awards awards for: L’Oreal “Revitalift” TV Ad BRONZE in TV Ad – Single Hawthorne’s TV ad for “Revitalift” focused on the authority of experts, the experiences […]
Hawthorne is proud to announce it’s Silver Winner 2018 W3 Award October 4, 2018 — Hawthorne is awarded the 2018 W3 Silver award for: thredUP “Influencer” Campaign SILVER in Campaigns – Social Campaign Take a look at the winning entry: Campaign: Second Hand What
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Author: Kaya Ismail with Jessica Hawthorne-Castro Original Publication: CMSWire Date Published: September 25, 2018 Personalization is now a fundamental feature of any good customer experience. For instance, 84 percent of customers say being treated like a person, not a number, is very important to winning their business. In other words, customers expect brands to remember their
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By Jessica Hawthorne-Castro Original Publication: Howigotjob.com Date of Publication: September 24, 2018 Why Did You Seek Out A Career In The Advertising Industry? Patience has never been my strong suit, so finding a career that allows me to see immediate results was a natural fit for me. Advertising provides the best of both worlds –
By Jessica Hawthorne-Castro Original Publication: Recruiter.com Date of Publication: September 25, 2018 The field of marketing and advertising has historically attracted a wide range of people with a wide range of skill sets and interests. Communication, psychology, art, writing, and business are all part of the marketing stew — and increasingly, so is data science.
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Jessica Hawthorne-Castro, CEO of Hawthorne, has been named as one of the Gold Winners of The CEO World Awards, within the Female CEO of the Year category. The CEO World Awards are an annual industry and peers recognition program honoring CEOs and organizations of all types and sizes in North America, Europe, Middle-East, Africa, Asia-Pacific,
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By Jessica Hawthorne-Castro Original Publication: AdExchanger Date of Publication: September 20, 2018 “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Hawthorne-Castro, CEO at Hawthorne. The rise of data science has had a major impact on just about every
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Author: Jessica Hawthorne-Castro for Forbes Agency Council Original Publication: Forbes Date Published: September 12, 2018 It’s getting harder for brand advertisers to earn market share with traditional media approaches. At the same time, targeting consumers and business-to-business customers can also be difficult. What’s needed is accountable media that scales to the client’s needs, uses data-driven campaigns, capitalizes
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Jessica Hawthorne-Castro is CEO of Hawthorne, a leading Los Angeles based advertising agency specializing in analytics-driven campaigns. As CEO of Hawthorne, Hawthorne-Castro has been recognized throughout the professional community as a leader in the marketing revolution of advertising where art meets science. The company specializes in analytics-driven campaigns and offers a complete service approach that
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By Jessica Hawthorne-Castro Original Publication: MarTechSeries.com Date of Publication: July 26, 2018 Six Ways To Fight Back And Rise Above The Crowd When The Noise Around You Gets Too Loud For You And Your Customers To Ignore In a time where the consumer wants, needs, and behaviors are evolving as rapidly as technology and data,
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