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PR & Marketing Excellence Award 2018

Hawthorne Wins Public Relations and Marketing Excellence Award

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LOS ANGELES, March 15, 2018 /PRNewswire/ — The Business Intelligence Group recently announced that Hawthorne has won “Marketing Agency of the Year” in the 2018 Public Relations and Marketing Excellence Awards. Hawthorne, a creative, technology-driven advertising agency, specializes in data-focused ad campaigns to support business growth for an expansive base of Fortune 500 brands like […]

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Digital Privacy

Digital Advertising and Consumer Privacy: Three Trends to Watch

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Author: Jessica Hawthorne-Castro, CEO Original Publication: MarTech Advisor Date Published: March 9, 2018 More and more advertisers are using consumer data and advanced digital technologies to deliver campaigns personalized to individual consumers. But with these developments come concerns. How can advertisers deliver compelling, targeted campaigns, and still honor consumer privacy? The opportunity to deliver exactly the information

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Forbes Agency Council

When Hiring An Agency, Look For These 11 Traits

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Author: Forbes Agency Council Original Publication: Forbes Date Published: March 5, 2018 Finding a digital agency that you can work with is key to the success of your business. You may have a long-standing relationship with a firm, but it just might not be providing your company what it needs to reach its marketing strategy goals. According to a report by the Association

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Hawthorne Accepted into Forbes Agency Council

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Jessica Hawthorne-Castro, CEO of Hawthorne, a creative, analytics and technology-driven advertising agency, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Jessica joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful peers

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Forbes Agency Council

9 Expert Tips For Achieving Maximum Success With Your Digital Agency

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Author: Forbes Agency Council Original Publication: Forbes Date Published: March 2, 2018 Attaining success with your business is the goal of every digital agency owner. You strive to do better than the year before and work harder than ever to accomplish your goals for every quarter. As much as you try, you may face obstacles that

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Automating the Mixed-Media Model

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Author: Jessica Hawthorne-Castro, CEO Original Publication: Martech Advisor Date Published: January 26, 2018 Jessica Hawthorne-Castro, CEO, Hawthorne, gives us insights about why marketing automation plays a crucial role when it comes to marketing Accountability used to be a term that was primarily associated with elected officials or corporate executives. Over the past few years, it has infiltrated and conquered

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Consumer Privacy in the Digital Era: Three Trends to Watch

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Author: Jessica Hawthorne-Castro, CEO Original Publication: TechZone360 Date Published: January 18, 2018 Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on the horizon. According to the eMarketer report, digital comprised more than 36 percent total media ad spend in 2016. The forecast predicts digital will

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23 Daily Habits Which Separate High Achievers From Everyone Else

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Want to make more money, achieve great things, do good in the world and be happy? Start by adopting these easy routines. Author: Christina DesMarais Original Publication: Inc.com Date Published:  January 4, 2018 If getting ahead can seem like a struggle, know this: To be highly successful, you need to be highly disciplined. I’ve asked hundreds of executives and

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