Agency Press | Hawthorne Advertising

10 Things To Consider Before Bringing Your Agency Work In-House

Original Publication: Forbes Date Published: December 19, 2018 As companies grow and gain more confidence in their capabilities, some consider bringing their agency work in-house. Some leaders may be looking for cost savings, while others may believe that no outside agency can truly understand their company as they do themselves. While switching from outsourced to on-staff […]

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Eight Tips For Creating More Engaging Podcast Ads

Agency Press / By jfrancis

Original Publication: Forbes Date Published: December 13, 2018 Podcasts are rapidly growing, with businesses across several industries leveraging the format. According to research, consumers are more receptive to ads on podcasts than on any other medium. As the likelihood of ad spend on podcasts continues to rise, more brands will be looking to differentiate themselves through

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What Is Privacy Forward and Why Does it Matter for Marketers?

Agency Press / By jfrancis

By John Francis, DBA Original Publication: Marketo Date of Publication: November 12, 2018 When I worked as a webmaster at AOL in the early days, every employee had visibility into every member’s account. Then in 1999, a naval officer was outed by one of the employees after he logged into an alternate profile with a

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Hawthorne Sweeps Up 21 Awards In 2nd Half of 2018 Honoring Creative Work and Agency Accolades

Agency Press / By jfrancis

LOS ANGELES, Dec. 6, 2018 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won 21 creative and corporate awards in the second half of 2018, bringing its total awards for the year to an impressive 51. The awards were granted by four different organizations and recognized 12 different

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BIA: Engagement, ROI Key For Advertisers. From InsideRadio

Agency Press / By jfrancis

Author: Paul Heine, Managing Editor of InsideRadio Original Publication: InsideRadio Date Published: December 3, 2018 A BIA survey of 1,500 local advertisers found customer-engagement benchmarks and expected ROI are the biggest determining factors in where they invest their marketing dollars. Among radio advertisers, expected ROI came in first (40%), followed by customer-engagement benchmarks (39%), business conditions

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Hawthorne sweeps up 21 awards in 2nd half of 2018 honoring creative work and agency accolades.

Agency Press / By Paulina Rzepkowska

Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won 21 creative and corporate awards in the second half of 2018, bringing its total awards for the year to an impressive 51. The awards were granted by four different organizations and recognized 12 different Hawthorne campaigns for 9 different clients. In addition, CEO and owner Jessica Hawthorne-Castro was honored with two awards for her leadership. These accolades reflect Hawthorne’s unparalleled standing within the advertising industry and the high-quality, measurable impact of its work.

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Jessica Hawthorne-Castro featured on BIA’s Local Impact Webinar Series

Agency Press / By jfrancis

November 28, 2018 — BIA’s Advisory Services Webinar: Sales Enablement: Recruitment, Technology Implementation & Coaching Our CEO Jessica Hawthorne-Castro was featured in BIA’s Local Impact Webinar Series, where she shared insights into the “buy side” of the media business and what it takes to attract and support a high-performance team that can impress agencies. Check

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How Advertisers Can Navigate The Chaos Of Election Season

Agency Press / By jfrancis

Author: Jessica Hawthorne-Castro Original Publication: Forbes Date Published: November 27, 2018 Huge surges in political ad spending are expected in the run-ups to presidential elections, but spending on the 2018 midterm elections happened on a scale rarely seen before. Candidates in races across the country poured money into their campaigns and spent heavily on digital media.

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Jessica Hawthorne-Castro Honored as Bronze Winner of Two Stevie Awards: Young Female Entrepreneur of the Year and Woman of the Year (Advertising, Marketing & Public Relations)

Agency Press / By jfrancis

We are proud to announce that our CEO, Jessica Hawthorne-Castro, has been named a Bronze Stevie Award winner in two categories: Young Female Entrepreneur of the Year and Woman of the Year (Advertising, Marketing & Public Relations). The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees, and the companies they run– worldwide.

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6 Ways To Thrive In Today’s Challenging Omnichannel Economy

Agency Press / By jfrancis

By Jessica Hawthorne-Castro Original Publication: YPO.Org Date of Publication: October 9, 2018 Today’s marketing landscape is broader, deeper and more complex than ever before. There are more channels, more choices and more customers who get more savvy every day. Thriving in this “omnichannel marketing” playground is a balancing act. Companies have to continuously evaluate and

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