By John Francis, DBA Original Publication: Marketo Date of Publication: November 12, 2018 When I worked as a webmaster at AOL in the early days, every employee had visibility into every member’s account. Then in 1999, a naval officer was outed by one of the employees after he logged into an alternate profile with a […]
What Is Privacy Forward and Why Does it Matter for Marketers? Read More »
LOS ANGELES, Dec. 6, 2018 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won 21 creative and corporate awards in the second half of 2018, bringing its total awards for the year to an impressive 51. The awards were granted by four different organizations and recognized 12 different
Author: Paul Heine, Managing Editor of InsideRadio Original Publication: InsideRadio Date Published: December 3, 2018 A BIA survey of 1,500 local advertisers found customer-engagement benchmarks and expected ROI are the biggest determining factors in where they invest their marketing dollars. Among radio advertisers, expected ROI came in first (40%), followed by customer-engagement benchmarks (39%), business conditions
BIA: Engagement, ROI Key For Advertisers. From InsideRadio Read More »
Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won 21 creative and corporate awards in the second half of 2018, bringing its total awards for the year to an impressive 51. The awards were granted by four different organizations and recognized 12 different Hawthorne campaigns for 9 different clients. In addition, CEO and owner Jessica Hawthorne-Castro was honored with two awards for her leadership. These accolades reflect Hawthorne’s unparalleled standing within the advertising industry and the high-quality, measurable impact of its work.
November 28, 2018 — BIA’s Advisory Services Webinar: Sales Enablement: Recruitment, Technology Implementation & Coaching Our CEO Jessica Hawthorne-Castro was featured in BIA’s Local Impact Webinar Series, where she shared insights into the “buy side” of the media business and what it takes to attract and support a high-performance team that can impress agencies. Check
Jessica Hawthorne-Castro featured on BIA’s Local Impact Webinar Series Read More »
Author: Jessica Hawthorne-Castro Original Publication: Forbes Date Published: November 27, 2018 Huge surges in political ad spending are expected in the run-ups to presidential elections, but spending on the 2018 midterm elections happened on a scale rarely seen before. Candidates in races across the country poured money into their campaigns and spent heavily on digital media.
How Advertisers Can Navigate The Chaos Of Election Season Read More »
We are proud to announce that our CEO, Jessica Hawthorne-Castro, has been named a Bronze Stevie Award winner in two categories: Young Female Entrepreneur of the Year and Woman of the Year (Advertising, Marketing & Public Relations). The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees, and the companies they run– worldwide.
By Jessica Hawthorne-Castro Original Publication: YPO.Org Date of Publication: October 9, 2018 Today’s marketing landscape is broader, deeper and more complex than ever before. There are more channels, more choices and more customers who get more savvy every day. Thriving in this “omnichannel marketing” playground is a balancing act. Companies have to continuously evaluate and
6 Ways To Thrive In Today’s Challenging Omnichannel Economy Read More »
October 24, 2018 — Hawthorne has been selected as a winner of 8 Davey Awards (1 Gold and 7 Silver) for: HomeAdvisor “With HomeAdvisor” Campaign GOLD in Campaign -Commercial Campaign for Commercials. With these spots we aimed to expand HomeAdvisor’s target audience to include first-time millennial homeowners looking for help with home improvements and baby
Hawthorne has been selected as a winner of 8 Davey Awards! Read More »
By Bill Cogar Original Publication: SmartBrief Date of Publication: October 23, 2018 Any advertisement that engages consumers and asks them to respond directly to a brand in the form of a click, call or purchase, including but not limited to mailers, billboards, social and display advertisements, emails, texts or calls is known as responsive or
Why direct response TV marketing is still effective Read More »
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