How your business is perceived by the public has a major impact on sales and customer retention. A well-planned public relations campaign can rally brand supporters together and promote a positive public image. However, a poorly executed publicity stunt can destroy your business’ reputation.
Planning A Publicity Campaign? Here Are Six Things To Consider First Read More »
Advertising during the Super Bowl is designed to make a statement. Brands use those premium slots as an opportunity to make people laugh or cry, to take a political stance, but most of all, to make a lasting impression. At $5 million for a 30-second spot, Super Bowl ads aren’t cheap, and just as notable as the content can be which brands decide to shell out for ads at astronomical prices.
Growing ‘unicorns’ with brand response TV advertising Read More »
Advertising usually takes up a large percentage of companies’ budgets each year. To stay relevant, businesses cannot solely rely on what they’ve done in the past; they must also utilize up-and-coming platforms and strategies or risk getting lost in the shuffle. This new year is sure to be no exception, with new advertising tools and platforms trending throughout the year.
How – And Where – To Maximize Your Advertising Dollars in 2019 Read More »
We’re all aware of the importance of transparency in marketing, especially when targeting younger demographics. People want to align not only with your company’s brand, but also your ethos and mission. Lately, the conversation about transparency has turned inward, with some agencies giving their team members full disclosure of the company’s financial well-being, such as revenue, profit and loss, and so on.
In-House Transparency: 13 Pros And Cons Of Full Disclosure Read More »
Marketing has always relied on tapping into the consumer’s subconscious — how they think, what they do, and why they make certain decisions. The ways of answering these questions, however, have grown more sophisticated over time thanks to advancements in science and technology.
How Neuroscience Can Strengthen Marketing Campaigns In 2019 Read More »
The marketing landscape is ever-changing, and it can be difficult to keep up. Even if you’ve been in the industry for years, there are always new trends emerging and and methods evolving.
15 Challenges Marketers Faced In 2018 (And What They Learned) Read More »
By George Leon, Chief Strategy Officer – Hawthorne Original Publication: New Media and Marketing Date of Publication: January 23, 2019 When it comes to capitalizing on direct response television (DRTV) advertising, some of the best advice comes from privately held startups valued at over $1 billion. That’s because they’ve seemingly mastered the use of TV advertising
DRTV Lessons from Successful Brand Launches Read More »
Original Publication: Forbes Date Published: January 4, 2019 Bloomberg recently reported that Snapchat is experiencing a steady decline in daily users, and its situation isn’t expected to improve any time soon. While Snapchat is certainly far from “dead” – there are still 186 million active daily users, according to Statista — many brands may opt to
13 Things To Consider When Investing In A Digital Media Platform Read More »
Original Publication: Forbes Date Published: December 19, 2018 As companies grow and gain more confidence in their capabilities, some consider bringing their agency work in-house. Some leaders may be looking for cost savings, while others may believe that no outside agency can truly understand their company as they do themselves. While switching from outsourced to on-staff
10 Things To Consider Before Bringing Your Agency Work In-House Read More »
Original Publication: Forbes Date Published: December 13, 2018 Podcasts are rapidly growing, with businesses across several industries leveraging the format. According to research, consumers are more receptive to ads on podcasts than on any other medium. As the likelihood of ad spend on podcasts continues to rise, more brands will be looking to differentiate themselves through
Eight Tips For Creating More Engaging Podcast Ads Read More »
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