Agency Press | Hawthorne Advertising

Eight Agency Pros Predict Upcoming Uses Of Virtual Reality In Marketing

When virtual reality (VR) technology first came on the scene, it was expensive and usually limited to niche uses like gaming. Since then, VR has exploded on the scene across multiple industries and has multiple applications. Are marketing and advertising next? According to experts in the industry—yes! Below, eight members of Forbes Agency Council share […]

Eight Agency Pros Predict Upcoming Uses Of Virtual Reality In Marketing Read More »

13 Tips For Effectively And Efficiently Personalizing A Marketing Campaign

Agency Press / By Shane Martin

Today’s marketers are learning that personalized campaigns are often the most successful. These powerful marketing tactics are particularly effective in targeting Millennials and Gen-Zers, who crave authentic, personal connections with the brands they patronize. However, taking the time and resources to tailor every individual marketing message can get very expensive, very quickly. If you want

13 Tips For Effectively And Efficiently Personalizing A Marketing Campaign Read More »

Hawthorne wins 6 awards for creative and company culture in Los Angeles

Agency Press / By Shane Martin

LOS ANGELES, May 2, 2019/PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won a series of corporate and creative awards for its work in the Los Angeles area, including recognition as a semifinalist as EY Entrepreneur Of The Year Greater Los Angeles. These awards highlight Hawthorne’s continued success

Hawthorne wins 6 awards for creative and company culture in Los Angeles Read More »

4 Tips For Marie Kondo-ing Your Digital Assets

Agency Press / By Shane Martin

Thanks to a bestselling book and a hit Netflix series, Marie Kondo and her ethos of cleaning, organizing and “sparking joy” has become an international phenomenon. However, the power of decluttering isn’t limited to homes. Businesses can also embrace the KonMari method to emphasize the assets that make their brand shine.

4 Tips For Marie Kondo-ing Your Digital Assets Read More »

Top 8 Expert Tips For Client Success in 2019

Agency Press / By jfrancis

Top 8 Expert Tips For Client Success in 2019 Read More »

14 Agency Pros Share Their Best Practices For Website Management

Agency Press / By jfrancis

Your company’s website is the ultimate marketing tool. It’s often the first point of contact for a potential customer, and it can significantly affect how they view your brand. An outdated or inaccurate site can quickly turn off users, while an engaging and informative one can increase consumer trust and interest—and help you make the sale.

14 Agency Pros Share Their Best Practices For Website Management Read More »

11 Ways to Measure Your Marketing ROI

Agency Press / By jfrancis

Sometimes, marketing efforts feel like day after day of trial and error in an economy that’s constantly evolving. Technology is changing, social media sites rise and fall, and “hot trends” that work for one business might not be suitable for another.

11 Ways to Measure Your Marketing ROI Read More »

Jessica Hawthorne-Castro Recognized As Winner Of CEO Today Global Awards

Agency Press / By jfrancis

About the Awards: The CEO Today Global Awards are dedicated to recognizing strong and innovative leadership amongst business leaders operating around the world. Over the last 12 months, CEO Today magazine has worked with and featured some of the most innovative, forward-thinking, thought-leading CEOs in business today.

Jessica Hawthorne-Castro Recognized As Winner Of CEO Today Global Awards Read More »

Jessica Hawthorne-Castro Named Winner Of Finance Monthly’s 2019 Game Changer Award

Agency Press / By jfrancis

For the third year in a row, the Finance Monthly Game Changers Awards celebrate the success, innovation and strategic vision of some of the world’s most driven professionals across a wide variety of sectors and industries. All of the 2019 Game Changers Awards winners are recognized professionals, whose exceptional business practices, enthusiasm and commitment are worth celebrating.

Jessica Hawthorne-Castro Named Winner Of Finance Monthly’s 2019 Game Changer Award Read More »

Private Equity firms and Branding: 7 reasons why it makes for better ROI

Agency Press / By jfrancis

Something that we often hear of as brand and marketing consultants. On the other hand, research from a 2014 survey by financial services firm, BackBay Communications, among 290 PE partners, agents, lawyers and i-bankers, 98% said it was important. Where’s the truth in this post-truth world? Or perhaps more accurately, which is the more justifiable opinion?

Private Equity firms and Branding: 7 reasons why it makes for better ROI Read More »