Agency Press | Hawthorne Advertising

Quantum Considerations and Neuroscience for Brand Response Marketing

Is thinking of Marketing as a quantum mechanical process useful? It is when you are seeking to attribute consumer response to media impressions, and when you’re crafting and testing effective messaging. This white paper explores a few selected topics within this theme under active research, development, and use in marketing and advertising campaigns.

Quantum Considerations and Neuroscience for Brand Response Marketing Read More »

3 Ad Campaigns That Resonated With the Gen Z Audience

Agency Press / By jfrancis

Gen Z is completely shifting the way advertisers work. The long-held mindset of heritage, comfort, and familiarity is being upset by this up-and-coming generation of digital natives. Gen Z approaches the world differently than previous generations, and their way of thinking is coming to the forefront of today’s society.

3 Ad Campaigns That Resonated With the Gen Z Audience Read More »

Hawthorne announces multiple awards, LA Business Journal, Stevie and Digiday

Agency Press / By jfrancis

Hawthorne Advertising was named a Most Influential Family-Owned Business by the Los Angeles Business Journal, awarded a Bronze Stevie Award for Great Employers, and shortlisted for the Digiday Worklife Awards in the “Most Dedicated to Employee Growth” category. Additionally, CEO Jessica Hawthorne-Castro has been named a finalist for the Stevie Awards for Women in Business

Hawthorne announces multiple awards, LA Business Journal, Stevie and Digiday Read More »

What’s The Value Of A Sports Sponsorship Or Integration? Too Often, Brands Have No Idea.

Agency Press / By jfrancis

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.

What’s The Value Of A Sports Sponsorship Or Integration? Too Often, Brands Have No Idea. Read More »

Incorporating corporate social responsibility (CSR) is increasingly important for success

Agency Press / By jfrancis

Businesses of all sizes and across industries spend billions of dollars a year on corporate social responsibility (CSR) activities. CSR means choosing to put people and the planet first by operating in a way that is economically, socially and environmentally sustainable.

Incorporating corporate social responsibility (CSR) is increasingly important for success Read More »

How emotionally fueled mass communication can affect advertising and brands

Agency Press / By jfrancis

Advertisers are often tempted to use sensationalist mass communication to promote their brand, which isn’t a good idea.
It can seem like the news cycle these days is filled with sensationalism and attention-grabbing headlines, putting brands in a challenging and potentially compromising position.

How emotionally fueled mass communication can affect advertising and brands Read More »

How To Revamp Your Marketing Funnel When Results Are Sub-Par

Agency Press / By jfrancis

Marketing funnels are not always successful. If a business is struggling with inconsistent marketing efforts or sub-par results despite the time and work invested, it may consider an overhaul of its entire funnel. However, a complete revamp may be easier said than done if the business does not know exactly what the issue was to

How To Revamp Your Marketing Funnel When Results Are Sub-Par Read More »

Building housewares brands with brand response TV

Agency Press / By jfrancis

Housewares and brand response television have a long and robust shared history. Over 30 years ago, the Federal Communications Commission’s (FCC) deregulated television air time allowing different time formats of commercial air time to be purchased. This paved the way for the live shopping channels as we know them today, showcasing many housewares products.

Building housewares brands with brand response TV Read More »

7 Steps to Advertising to the Emerging Gen Z Consumer

Agency Press / By jfrancis

Generation Z, the post-Millennial group of digital natives born after 1997 who have an insatiable desire for instant gratification and personalization in all aspects of their lives, is arguably the most unique generation to come. Advertising to the emerging Gen Z consumer is both as challenging and simple as it has ever been, which is

7 Steps to Advertising to the Emerging Gen Z Consumer Read More »

Hawthorne Direct was named a 2019 Bronze Award Winner for the Stevie® Awards for Great Employers

Agency Press / By jfrancis

On September 20th Hawthorne Direct was named a 2019 Bronze Award Winner for the Stevie® Awards for Great Employers , recognizing the world’s best companies to work for. Stevie Award judges include many of the world’s most respected executives, entrepreneurs, innovators, and business educators. More than 1,000 professionals worldwide participate in the Stevie Award judging

Hawthorne Direct was named a 2019 Bronze Award Winner for the Stevie® Awards for Great Employers Read More »