What makes a call to action (CTA) truly compelling? Jessica Hawthorne-Castro shares her top strategy for creating CTAs that not only capture attention but also inspire action in Business Journals Leadership Trust’s Six Expert Strategies For Crafting Effective Digital CTAs.
Six expert strategies for crafting effective digital CTAs Read More »
Saying “no” to a client can be challenging, but it’s sometimes necessary to protect the quality of your work, your budget, and most importantly, your business’s ethics and reputation. Jessica Hawthorne-Castro provides her advice on this topic in Business Journals Leadership Trust’s How To Know When (And Why) It’s Necessary To Say ‘No’ To A Client.
How to know when (and why) it’s necessary to say ‘no’ to a client Read More »
For new business owners, social media is a powerful tool to establish and grow your brand. Jessica Hawthorne-Castro provides her best tip can help you connect with your target audience and build a strong online presence in Business Journals Leadership Trust latest online story.
16 brand-building social media strategies for new business owners Read More »
Navigating the journey from a startup to a scale-up requires strategic marketing insights. Jessica Hawthorne-Castro highlights critical marketing strategies, from building a strong brand foundation to leveraging data for growth in her latest article for MarTech.
Key marketing lessons from startup to scale-up Read More »
Learning from the experiences of successful business owners can provide invaluable insights for your own journey. In Business Journals Leadership Trust latest article, Hawthorne Advertising’s CEO Jessica Hawthorne-Castro shares her advice that has assisted in her path to success.
6 successful entrepreneurs on key moments and lessons from their journeys Read More »
Starting your own business is an exciting journey, but financial missteps can derail your success. Jessica Hawthorne-Castro provides her advice to help you navigate the financial challenges of entrepreneurship in Business Journals Leadership Trust latest online story.
7 financial mistakes to avoid as a first-time entrepreneur Read More »
Military veterans possess unique qualities that enhance team dynamics and performance. In honor of National Hire a Veteran Day on July 25, Jessica Hawthorne-Castro discuss her own experience in hiring and working alongside veterans in Business Journals Leadership Trust’s latest article.
8 leaders share outstanding traits military veterans bring to a team Read More »
In the ever-changing landscape of marketing, it’s crucial for Chief Marketing Officers (CMOs) to track the right metrics. Understanding and leveraging these metrics can drive growth and improve marketing effectiveness. Hawthorne Advertising’s CEO and Forbes Council Member, Jessica Hawthorne-Castro explores these essential metrics in Forbes Agency Council latest article.
16 important metrics for today’s CMOs to watch Read More »
Making the shift from being a wage earner to a successful business owner requires strategic planning and a change in mindset. Dive into Jessica Hawthorne-Castro’s essential steps to navigate this transition, from developing a solid business plan to investment for the future in Business Journals Leadership Trust latest online story.
How to shift from being a wage earner to a successful business owner Read More »
Click fraud is a growing concern for digital marketing agencies. Jessica Hawthorne-Castro provides her method on combatting this issue in Forbes Agency Council latest article.
11 ways agencies are combating click fraud in 2024 Read More »
Los Angeles, CA
New York, NY
Midwest
