Question: Why Does Holiday Planning Look Different For Marketers And Advertisers In 2022?
Answer: ‘Seasonal’ Promotions Can Drive Sales All Year Long Now.
How Holiday Planning Looks Different For Marketers And Advertisers In 2022 Read More »
Question: What is one of the 12 marketing mistakes many small businesses make (and what to do instead)?
Answer: Not bothering with marketing at all.
12 marketing mistakes many small businesses make (and what to do instead) Read More »
Gen Z places less value on high price tags and material goods, whereas millennials buy pricey bottles, designer goods and trips.
Don’t Blur the Lines When Marketing to Millennials and Gen Z Read More »
Question: What’s one of the 14 must-do activities for leadership groups in Q4?
Answer: Dig into strategic planning for the coming year.
14 must-do activities for leadership groups in Q4 Read More »
Question: What’s one way to tackle a perfectionist mindset and get more done?
Answer: Make a detailed strategic plan.
15 ways to tackle a perfectionist mindset and get more done Read More »
If the metaverse becomes a place where billions of real people interact and have expendable currencies, brands will leverage experiences to drive consumers down a purchase funnel, just as they do in the physical world. But how that ecosystem of brand/advertiser, media and consumer take shape is still in flux. Our SVP of Marketing Christian Jones has some things to consider when jumping in.
Advertise in the Metaverse? It’s Complicated. Read More »
Social networks are the new search engines. How performance marketers can leverage this trend.
Are You Using Social Media to Inspire Younger Buyers? Read More »
A social media slip-up can cause quick and lasting damage to a brand or business.
7 common social media faux pas committed by businesses (and what to do instead) Read More »
From selling school supplies and college dorm furniture to promoting special deals on phones and travel, marketers work hard during this short but critical window of time to capture the attention of students and their parents.
12 Ways To Capture Consumers’ Attention With A Back-To-School Campaign Read More »
To ensure branding changes will align with both current and new customers, business leaders must do their due diligence for every step of the process.
8 best launch strategies for a rebrand Read More »
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