15 ways businesses can retain their female executives
Question: What’s one of the 15 ways for businesses to retain their female executives?
15 ways businesses can retain their female executives Read More »
10 challenges for brands seeking global sponsorships (and how to overcome them)
Question: What is one of the 10 challenges for brands seeking global sponsorships (and how to overcome them)?
10 challenges for brands seeking global sponsorships (and how to overcome them) Read More »
16 keys to pulling off a successful marketing stunt
Question: What is one of the 16 keys to pulling off a successful marketing stunt?
16 keys to pulling off a successful marketing stunt Read More »
CPG and its New Direction: Emerging vs. Legacy Brands
The marketing efforts and strategies within the consumer packaged goods (CPG) industry are evolving faster than ever. Nearly all aspects of the CPG category has changed, including the classifications, the way brands develop products and go-to-market strategies, and how consumers learn about and purchase the actual products. Our VP of Marketing, Karla Crawford Kerr provides some insights and pro tips to navigate the new landscape of CPG.
CPG and its New Direction: Emerging vs. Legacy Brands Read More »
12 steps to take after experiencing failure in your business
Question: What’s one of the 12 steps to take after experiencing failure in your business?
Answer: Be prepared to pivot.
12 steps to take after experiencing failure in your business Read More »
14 Innovative Ways Agencies Are Leveraging Machine Learning Ad Tools
Question: What Is One Of The 14 Innovative Ways Agencies Are Leveraging Machine Learning Ad Tools?
Answer: Determining Baselines For Campaign Data And Success Metrics.
14 Innovative Ways Agencies Are Leveraging Machine Learning Ad Tools Read More »
10 key strategies to help B2C businesses maintain consumer trust
Question: What’s one of the 10 key strategies to help B2C businesses maintain consumer trust?
Answer: Solicit customer feedback.
10 key strategies to help B2C businesses maintain consumer trust Read More »
7 essential items for every business’s holiday season to-do list
Question: What’s one of the 7 essential items for every business’s holiday season to-do list?
Answer: Ensure you have enough staff members and products to meet a sudden rush.
7 essential items for every business’s holiday season to-do list Read More »
10 helpful strategies for restructuring your management team
Question: What’s one of the 10 helpful strategies for restructuring your management team?
Answer: Integrate new leaders with the existing team.
10 helpful strategies for restructuring your management team Read More »
The Path of Today’s CPG Brands
Increased competition from niche brands has not only weakened traditional brand loyalty, but has also created a paradigm shift for how CPG brands do business. Our Director of Client Development, Cyndi McMaster, explores the challenges and opportunities for today’s marketers. Read the full article on Retail TouchPoints.
The Path of Today’s CPG Brands Read More »
