Maximizing marketing impact doesn’t always require a massive budget—it’s about strategy, creativity and execution. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy to make the most of your resources, from leveraging digital channels to optimizing audience engagement.
Big buzz on a small budget: strategies for success Read More »
Inclusive design isn’t just a best practice—it’s a necessity. In Forbes Agency Council latest article, Jessica Hawthorne-Castro explores how to create digital products with accessibility in mind, ensuring that everyone, regardless of ability, can engage seamlessly.
How to design digital products with accessibility in mind Read More »
Reaching the right audience in the right place at the right time is key to effective local marketing. In her latest article for MarTech, Jessica Hawthorne-Castro provides a 4-step guide that breaks down the essentials—from understanding your market to optimizing your strategy for maximum impact. Whether you’re a small business owner, marketer, or brand strategist, these insights will help you connect with local customers and drive real results.
Your 4-step guide to local marketing success Read More »
As Connected TV (CTV) and streaming continue to dominate the media landscape, PR professionals have a powerful new avenue to amplify their campaigns. In Forbes Agency Council latest article, Jessica Hawthorne-Castro discusses how well-crafted CTV spots can leverage storytelling and strategic targeting to build trust and authority with highly engaged audiences.
How to leverage connected TV and streaming for PR campaigns Read More »
Ready to take your campaigns to the next level? In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her strategy on how to prepare for the future of performance marketing.
18 smart ways to prepare for tomorrow’s performance marketing Read More »
Ready for some inspiring insights? Check out the latest episode of The Thoughtful Entrepreneur Podcast where Hawthorne Advertising’s CEO Jessica Hawthorne-Castro speaks with Josh Elledge on the state of the advertising industry, 2025 advertising predictions and more.
The Thoughtful Entrepreneur Podcast | Episode 2094 – Jessica Hawthorne-Castro Read More »
Partner marketing campaigns can be game-changers for businesses, but navigating misconceptions is key to unlocking their full potential. In Forbes Agency Council latest article, Jessica Hawthorne-Castro unpacks a common myth and truth about partner marketing, offering valuable insights to help you build stronger, more effective collaborations.
12 big misconceptions (and truths) about partner marketing campaigns Read More »
Whether you’re crafting personalized messaging or adopting innovative channels, understanding generational differences is essential for driving impact in the ever-evolving healthcare space. In Forbes Agency Council latest article, Jessica Hawthorne-Castro shares her tips to create campaigns that truly connect with targeted audiences.
How to leverage generational preferences in healthcare marketing Read More »
Taking the leap into entrepreneurship is exciting but comes with its challenges. In Forbes Agency Council latest article, Hawthorne Advertising’s CEO Jessica Hawthorne-Castro provides advice on navigating the journey of starting your own agency.
Want to start your own agency? Here are 17 key pieces of expert advice Read More »
In the fast-paced world of business, it’s easy to overlook the power of a well-placed compliment. In Business Journals Leadership Trust latest article, Jessica Hawthorne-Castro shares her strategy for delivering impactful praise that motivates teams, strengthens relationships and fosters a culture of growth.
The art of the compliment: 5 business leaders’ insights Read More »
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