Marketing and advertising budgets took a hit last year, but as consumer confidence remains strong, businesses are increasing spend, which means new client-agency relationships are being created.
Agency Relationship Status: It Doesn’t Have to be Complicated Read More »
It’s easy to build a quarterly marketing plan that sticks too close to the status quo. However,great strategists know that a truly memorable marketing campaign involves innovation
Brand Response TV – More for Less? Read More »
Partnering with another business in a related vertical to collaborate on your marketing efforts is a potentially lucrative strategy that can help you gain new customers.
15 Best Practices To Ensure A Successful Partner Marketing Initiative Read More »
Two years ago, many business and organizational leaders might have confidently asserted that they would never adopt remote work arrangements.
9 ways to keep remote employees engaged with company culture Read More »
Many companies work with their happy clients to develop case studies. Case studies can provide powerful attestations to the positive ways in which a business’s product or service has impacted a customer’s life, solved their problems or benefited them. When smartly leveraged, a case study can be a great marketing tool.
9 smart ways to develop and market compelling case studies Read More »
Every entrepreneur starts their business with the goal of growth in mind. But when sales begin to pick up, it can come with mixed emotions. Growing your company can be both exciting and daunting because there are pitfalls both to moving too quickly and too slowly.
7 clear signs it’s time to scale up your company Read More »
Jessica Hawthorne-Castro, CEO of Hawthorne Advertising, fosters long-standing client relationships with the company’s expansive base of Fortune 500 brands to develop highly strategic and measurable advertising campaigns, designed to ignite immediate consumer response.
Q&A with Jessica Hawthorne-Castro, CEO of Hawthorne Advertising Read More »
When two or more brands partner up in a special collaboration, the results can help them boost awareness of their products or services in new markets and potentially gain new customers.
How Brands Can Partner Up To Gain More Customers This Holiday Season Read More »
There’s no shortage of marketing channels these days — in fact, when it comes to pinpointing which channel will be the most effective, business leaders may sometimes think there are too many.
7 ways to identify and leverage the best primary marketing channel for your business Read More »
It’s no secret that young people gravitate to the newest things, the latest trends and the hottest styles as they grow and establish their individual identities.
Understanding Why TikTok Appeals to Young People Is Key to Brands Reaching Them Read More »
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