Author: Jessica Hawthorne-Castro, CEO Original Publication: Electronic Retailer Date Published: July 28, 2017 The marketing environment is changing at a rapid pace, with everything from media outlets to consumer habits, needs, wants, and behaviors all evolving quickly. So what does it take for a brand or marketer to thrive in this uncertain environment? Here are four ways to […]
Four Ways to Thrive in Fast-Changing Times Read More »
Author: Jessica Hawthorne-Castro, CEO Original Link: Digitizing Polaris Date Published: July 21, 2017 One of the most pressing challenges facing modern businesses today is shifting culture towards a data scientist-driven approach. To complete this shift, a company doesn’t just need a big data strategy, it needs a business strategy that incorporates big data in a
Time to Stop Talking Around Big Data, Embrace It and Drive Your Business Forward Read More »
Author: Karla Crawford Kerr Title of piece: Growing ‘Unicorns’ With Brand Response TV Advertising Original Publication: Response Magazine DRMA Date Published: July 20, 2017 During the past few Super Bowl games, advertisements from prominent tech companies have popped up between the inevitable ads for Pepsi, beer, and the latest SUVs. Startups have traditionally focused their advertising dollars on
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Author: Jessica Hawthorne-Castro, CEO Original Publication: Marketing Drive Date Published: July 11, 2017 Editor’s Note: The following is a guest post from Jessica Hawthorne-Castro, CEO of agency Hawthorne. As marketing budgets have soared, so has the need for accountability. For direct response marketers, this comes as no surprise. The 2016-2017 “CMO Spend Survey” from Gartner found that marketing budgets increased
Automating the mixed-media model improves accountability Read More »
Author: n/a – interview with JHC, Matt Gottesman and Case Kenny Title of piece: Episode 110: Jessica Hawthorne-Castro – CEO of Hawthorne Direct Original Publication: HDF Magazine Date Published: June 26, 2017 Jessica Hawthorne-Castro – CEO of Hawthorne Direct “I came out to LA, then I broke into the entertainment industry all on my own. I had a
Ep. 110 – Jessica Hawthorne-Castro – CEO OF Hawthorne Advertising Read More »
Hawthorne is proud to announce that the Los Angeles Business Journal has selected owner/CEO Jessica Hawthorne-Castro as a finalist for the L.A. Biz Women of Influence awards for the second year in a row. This program honors women business leaders who innovate, succeed and pay it forward. The winners will be announced at the Women’s
Jessica Hawthorne-Castro Selected as a Finalist For L.A. Biz’s Women of Influence 2017 Read More »
Author: Jessica Hawthorne-Castro Original Link: ER Magazine Date Published: May – June Issue 2017 Some 95 percent of the world’s consumers reside outside of the United States, the U.S. Chamber of Commerce says, so the lure of the international marketplace is strong for marketers seeking new customers, business opportunities, and higher revenues. But while thinking beyond borders
Four International Trends to Watch in 2017 Read More »
June 5, 2017 On Monday, June 5th, Hawthorne’s own George Leon will be participating and speaking in a Roundtable discussion at the Mobilenomics event in Park City, Utah. The conference, which began on June 4th and continues through June 6th, will be held at the Stein Eriksen Lodge at Deer Valley Resort. Mobilenomics is an
Original Publication: PR Newswire Date Published: June 5, 2017 The prizes include the Telly Awards, American Advertising Awards, Hermes Creative Awards, ASTRID Awards and Communicator Awards LOS ANGELES, June 5, 2017 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, today announced that it has won 29 creative awards in 2017, just five months into
Hawthorne Sweeps Up 29 Awards In 2017 Honoring Its Creative Work Read More »
Author: Jessica Hawthorne-Castro, CEO Original Publication: Information Management Organizations are increasingly adopting big data analytics to understand and then fix business problems. They’re learning how to extract value from multi-sourced information and then relate that information to an issue in their marketing, manufacturing, advertising, or shipping, etc. For example, T-Mobile (and the other main carriers)
Opinion Improving marketing ROI with data analytics Read More »
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