Author name: jfrancis

Author: Jessica Hawthorne-Castro, CEO Original Publication: Martech Advisor Date Published: January 26, 2018 Jessica Hawthorne-Castro, CEO, Hawthorne, gives us insights about why marketing automation plays a crucial role when it comes to marketing Accountability used to be a term that was primarily associated with elected officials or corporate executives. Over the past few years, it has infiltrated and conquered

Author: Jessica Hawthorne-Castro, CEO Original Publication: TechZone360 Date Published: January 18, 2018 Digital advertising has exploded in recent years, with the latest eMarketer data forecasting $83 billion in revenue this year and continued growth on the horizon. According to the eMarketer report, digital comprised more than 36 percent total media ad spend in 2016. The forecast predicts digital will

Want to make more money, achieve great things, do good in the world and be happy? Start by adopting these easy routines. Author: Christina DesMarais Original Publication: Inc.com Date Published:  January 4, 2018 If getting ahead can seem like a struggle, know this: To be highly successful, you need to be highly disciplined. I’ve asked hundreds of executives and

Author: John Francis Title of piece: SEO is Not Enough in the Age of Voice Original Link: Venture Beat Date Published: December 10, 2017 With technology transforming virtually every aspect of our lives, it should be noted that many of the innovations we’re now seeing have existed for decades in science fiction novels and television. The capacity to

Author: Jessica Hawthorne-Castro, CEO Title of piece: Customization is King in a Selfie-Obsessed World Original Link: ER Magazine For decades, marketers have been segmenting their advertising strategies and messages to appeal to specific customer groups. By dividing their customer bases geographically, demographically, and behaviorally, marketers have been able to ensure the highest possible lead conversion and get

The prizes include the w3 Awards, Davey Awards, Aurora Awards, dotCOMM Awards, and Galaxy Awards. LOS ANGELES, Nov. 30, 2017 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, today announced it has won 30 creative awards in the second half of 2017, bringing its total to 59 so far this year, including 27 digital content awards.

Author: Jessica Hawthorne-Castro, CEO Original Publication: FierceCEO Date Published:  November 20, 2017 With more women taking the reins as CEOs, the debate is once again heating up as to whether they deliver different management styles than male CEOs. For decades, some have argued that women can be too soft, while men, with their take-charge ways, fit

Author: Jessica Hawthorne-Castro, CEO Original Publication: MarTech Date Published:  November 7, 2017 There’s no question about it, retail is undergoing a dynamic transformation. The constant flux among all the channels is forcing retailers to sharpen their sales and marketing strategies, especially as they approach Black Friday and Cyber Monday. Digital sales, which includes online and mobile,

Author: Jessica Hawthorne-Castro, CEO Original Publication: ER Magazine Date Published: Sep/Oct 2017 At first, mobile advertising was folded under the same umbrella as social media, QR codes, and various other direct-to-consumer methods that surfaced during web 2.0. But as the number of smartphone-toting consumers grew to enormous proportions—roughly three-quarters of Americans (77 percent) now own a smartphone,