jfrancis, Author at Hawthorne Advertising

BIA: Engagement, ROI Key For Advertisers. From InsideRadio

Author: Paul Heine, Managing Editor of InsideRadio Original Publication: InsideRadio Date Published: December 3, 2018 A BIA survey of 1,500 local advertisers found customer-engagement benchmarks and expected ROI are the biggest determining factors in where they invest their marketing dollars. Among radio advertisers, expected ROI came in first (40%), followed by customer-engagement benchmarks (39%), business conditions […]

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Jessica Hawthorne-Castro featured on BIA’s Local Impact Webinar Series

Agency Press / By jfrancis

November 28, 2018 — BIA’s Advisory Services Webinar: Sales Enablement: Recruitment, Technology Implementation & Coaching Our CEO Jessica Hawthorne-Castro was featured in BIA’s Local Impact Webinar Series, where she shared insights into the “buy side” of the media business and what it takes to attract and support a high-performance team that can impress agencies. Check

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How Advertisers Can Navigate The Chaos Of Election Season

Agency Press / By jfrancis

Author: Jessica Hawthorne-Castro Original Publication: Forbes Date Published: November 27, 2018 Huge surges in political ad spending are expected in the run-ups to presidential elections, but spending on the 2018 midterm elections happened on a scale rarely seen before. Candidates in races across the country poured money into their campaigns and spent heavily on digital media.

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Jessica Hawthorne-Castro Honored as Bronze Winner of Two Stevie Awards: Young Female Entrepreneur of the Year and Woman of the Year (Advertising, Marketing & Public Relations)

Agency Press / By jfrancis

We are proud to announce that our CEO, Jessica Hawthorne-Castro, has been named a Bronze Stevie Award winner in two categories: Young Female Entrepreneur of the Year and Woman of the Year (Advertising, Marketing & Public Relations). The Stevie Awards for Women in Business honor women executives, entrepreneurs, employees, and the companies they run– worldwide.

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6 Ways To Thrive In Today’s Challenging Omnichannel Economy

Agency Press / By jfrancis

By Jessica Hawthorne-Castro Original Publication: YPO.Org Date of Publication: October 9, 2018 Today’s marketing landscape is broader, deeper and more complex than ever before. There are more channels, more choices and more customers who get more savvy every day. Thriving in this “omnichannel marketing” playground is a balancing act. Companies have to continuously evaluate and

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Hawthorne has been selected as a winner of 8 Davey Awards!

Agency Press / By jfrancis

October 24, 2018 — Hawthorne has been selected as a winner of 8 Davey Awards (1 Gold and 7 Silver) for: HomeAdvisor “With HomeAdvisor” Campaign GOLD in Campaign -Commercial Campaign for Commercials. With these spots we aimed to expand HomeAdvisor’s target audience to include first-time millennial homeowners looking for help with home improvements and baby

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Why direct response TV marketing is still effective

Agency Press / By jfrancis

By Bill Cogar Original Publication: SmartBrief Date of Publication: October 23, 2018 Any advertisement that engages consumers and asks them to respond directly to a brand in the form of a click, call or purchase, including but not limited to mailers, billboards, social and display advertisements, emails, texts or calls is known as responsive or

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Hawthorne Selected as Bronze Winner of the 2018 Galaxy Awards in both TV Ad and Video Campaign Categories

Agency Press / By jfrancis

Hawthorne Selected as Bronze Winner of the 2018 Galaxy Awards in both TV Ad and Video Campaign Categories October 22, 2018 — Hawthorne is awarded the 2018 Bronze Galaxy Awards awards for: L’Oreal “Revitalift” TV Ad BRONZE in TV Ad – Single Hawthorne’s TV ad for “Revitalift” focused on the authority of experts, the experiences

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Hawthorne Selected as Silver Winner of the 2018 W3 Award

Agency Press / By jfrancis

Hawthorne is proud to announce it’s Silver Winner 2018 W3 Award October 4, 2018 — Hawthorne is awarded the 2018 W3 Silver award for: thredUP “Influencer” Campaign SILVER in Campaigns – Social Campaign Take a look at the winning entry: Campaign: Second Hand What

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What Marketers Need to Know About Neuromarketing

Agency Press / By jfrancis

Author: Kaya Ismail with Jessica Hawthorne-Castro Original Publication: CMSWire Date Published: September 25, 2018 Personalization is now a fundamental feature of any good customer experience. For instance, 84 percent of customers say being treated like a person, not a number, is very important to winning their business. In other words, customers expect brands to remember their

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Author name: jfrancis