jfrancis, Author at Hawthorne Advertising

How – And Where – To Maximize Your Advertising Dollars in 2019

Advertising usually takes up a large percentage of companies’ budgets each year. To stay relevant, businesses cannot solely rely on what they’ve done in the past; they must also utilize up-and-coming platforms and strategies or risk getting lost in the shuffle. This new year is sure to be no exception, with new advertising tools and platforms trending throughout the year.

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In-House Transparency: 13 Pros And Cons Of Full Disclosure

Agency Press / By jfrancis

We’re all aware of the importance of transparency in marketing, especially when targeting younger demographics. People want to align not only with your company’s brand, but also your ethos and mission. Lately, the conversation about transparency has turned inward, with some agencies giving their team members full disclosure of the company’s financial well-being, such as revenue, profit and loss, and so on.

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How Neuroscience Can Strengthen Marketing Campaigns In 2019

Agency Press / By jfrancis

Marketing has always relied on tapping into the consumer’s subconscious — how they think, what they do, and why they make certain decisions. The ways of answering these questions, however, have grown more sophisticated over time thanks to advancements in science and technology.

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15 Challenges Marketers Faced In 2018 (And What They Learned)

Agency Press / By jfrancis

The marketing landscape is ever-changing, and it can be difficult to keep up. Even if you’ve been in the industry for years, there are always new trends emerging and and methods evolving.

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DRTV Lessons from Successful Brand Launches

Agency Press / By jfrancis

By George Leon, Chief Strategy Officer – Hawthorne Original Publication: New Media and Marketing Date of Publication: January 23, 2019 When it comes to capitalizing on direct response television (DRTV) advertising, some of the best advice comes from privately held startups valued at over $1 billion. That’s because they’ve seemingly mastered the use of TV advertising

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13 Things To Consider When Investing In A Digital Media Platform

Agency Press / By jfrancis

Original Publication: Forbes Date Published: January 4, 2019 Bloomberg recently reported that Snapchat is experiencing a steady decline in daily users, and its situation isn’t expected to improve any time soon. While Snapchat is certainly far from “dead” – there are still 186 million active daily users, according to Statista — many brands may opt to

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10 Things To Consider Before Bringing Your Agency Work In-House

Agency Press / By jfrancis

Original Publication: Forbes Date Published: December 19, 2018 As companies grow and gain more confidence in their capabilities, some consider bringing their agency work in-house. Some leaders may be looking for cost savings, while others may believe that no outside agency can truly understand their company as they do themselves. While switching from outsourced to on-staff

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Eight Tips For Creating More Engaging Podcast Ads

Agency Press / By jfrancis

Original Publication: Forbes Date Published: December 13, 2018 Podcasts are rapidly growing, with businesses across several industries leveraging the format. According to research, consumers are more receptive to ads on podcasts than on any other medium. As the likelihood of ad spend on podcasts continues to rise, more brands will be looking to differentiate themselves through

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What Is Privacy Forward and Why Does it Matter for Marketers?

Agency Press / By jfrancis

By John Francis, DBA Original Publication: Marketo Date of Publication: November 12, 2018 When I worked as a webmaster at AOL in the early days, every employee had visibility into every member’s account. Then in 1999, a naval officer was outed by one of the employees after he logged into an alternate profile with a

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Hawthorne Sweeps Up 21 Awards In 2nd Half of 2018 Honoring Creative Work and Agency Accolades

Agency Press / By jfrancis

LOS ANGELES, Dec. 6, 2018 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won 21 creative and corporate awards in the second half of 2018, bringing its total awards for the year to an impressive 51. The awards were granted by four different organizations and recognized 12 different

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Author name: jfrancis