There are bound to be periods of time, especially in the summer, when a lot of your employees are on vacation or otherwise out of the office. While this is expected, it is still something that needs to be planned ahead for to ensure that everything that needs to get done still gets done. If […]
Whether it’s through the occasional partnership with a freelance contractor, associates traveling for work or a company policy allowing staff to work part- or full-time from home, many agencies operate with remote staff. It’s a valuable way to maintain flexibility and manage brisk workloads, and the ability to work remotely some or all of the
12 Top Strategies For Agency Execs To Support Remote Staff Read More »
Thanks to a bestselling book and a hit Netflix series, Marie Kondo and her ethos of cleaning, organizing and “sparking joy” has become an international phenomenon. However, the power of decluttering isn’t limited to homes. Businesses can also embrace the KonMari method to emphasize the assets that make their brand shine.
Top 8 Expert Tips For Client Success in 2019 Read More »
Your company’s website is the ultimate marketing tool. It’s often the first point of contact for a potential customer, and it can significantly affect how they view your brand. An outdated or inaccurate site can quickly turn off users, while an engaging and informative one can increase consumer trust and interest—and help you make the sale.
14 Agency Pros Share Their Best Practices For Website Management Read More »
Sometimes, marketing efforts feel like day after day of trial and error in an economy that’s constantly evolving. Technology is changing, social media sites rise and fall, and “hot trends” that work for one business might not be suitable for another.
11 Ways to Measure Your Marketing ROI Read More »
About the Awards: The CEO Today Global Awards are dedicated to recognizing strong and innovative leadership amongst business leaders operating around the world. Over the last 12 months, CEO Today magazine has worked with and featured some of the most innovative, forward-thinking, thought-leading CEOs in business today.
Jessica Hawthorne-Castro Recognized As Winner Of CEO Today Global Awards Read More »
For the third year in a row, the Finance Monthly Game Changers Awards celebrate the success, innovation and strategic vision of some of the world’s most driven professionals across a wide variety of sectors and industries. All of the 2019 Game Changers Awards winners are recognized professionals, whose exceptional business practices, enthusiasm and commitment are worth celebrating.
Jessica Hawthorne-Castro Named Winner Of Finance Monthly’s 2019 Game Changer Award Read More »
Something that we often hear of as brand and marketing consultants. On the other hand, research from a 2014 survey by financial services firm, BackBay Communications, among 290 PE partners, agents, lawyers and i-bankers, 98% said it was important. Where’s the truth in this post-truth world? Or perhaps more accurately, which is the more justifiable opinion?
Private Equity firms and Branding: 7 reasons why it makes for better ROI Read More »
How your business is perceived by the public has a major impact on sales and customer retention. A well-planned public relations campaign can rally brand supporters together and promote a positive public image. However, a poorly executed publicity stunt can destroy your business’ reputation.
Planning A Publicity Campaign? Here Are Six Things To Consider First Read More »
Advertising during the Super Bowl is designed to make a statement. Brands use those premium slots as an opportunity to make people laugh or cry, to take a political stance, but most of all, to make a lasting impression. At $5 million for a 30-second spot, Super Bowl ads aren’t cheap, and just as notable as the content can be which brands decide to shell out for ads at astronomical prices.
Growing ‘unicorns’ with brand response TV advertising Read More »
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