As marketing needs expand by the year, an abundance of leadership roles, from SEO specialists to social media moguls, emerge. Anyone can be named as a manager, but what makes a great leader, particularly in the marketing sphere?
15 essential qualities every great marketing leader should have Read More »
The main key to being “fully present” with my children is working smart while at work. I am highly organized, which allows me to get through all the important tasks of my day quickly. For example, even with all my meetings and various activities of the day, I get hundreds of emails, but I get my email inbox down to less than 30 total emails every day before I leave work and go home to my family.
How Extremely Busy Executives Make Time to Be Great Parents Read More »
One of the hottest trends in advertising right now is the use of augmented reality (AR) or virtual reality (VR). AR and VR can provide greater creative freedom for advertisers, resulting in a product that can reach customers in a way that traditional ad mediums can’t always do.
5 Cutting-edge Ways Companies Are Leveraging Augmented And Virtual Reality Read More »
LOS ANGELES, Dec. 18, 2019 /PRNewswire/ — Hawthorne, a creative, analytics and technology-driven advertising agency, announced today that it has won 12 creative and corporate awards in the second half of 2019 from 10 different organizations. The awards recognized everything from Hawthorne’s results-driven campaigns to the leadership of the agency’s CEO, Jessica Hawthorne-Castro. They are a testament to Hawthorne’s continued success and influence within the advertising industry, honoring both client work and how the company is run.
Hawthorne Takes Home Another Set of Creative and Corporate Awards in 2nd Half of 2019 Read More »
Year after year, marketing industry leaders experiment with and popularize innovative advertising techniques. From the convenient Instagram shopping checkout feature to advertisements centered on social change, 2019 has been a year of constant connection.
8 Advertising Trends Experts Predict Will Die Out In 2020 Read More »
Data without context can lack insights as it only states the obvious—what happened, what was measured, what took place. By 2020, there will be around 44 zettabytes of data—that’s enough data to fill 1.3 trillion iPhones. The larger problem is what to do with the data.
Many make the mistake of depending too heavily on personalization, creating an expectation that is difficult to achieve. I find that if you use automation to layer a “base” of communication with customers and personalization to provide the “extra touch,” that balance allows you to reach the full potential of your marketing and you are better able to connect with today’s consumers.
9 Tips For Balancing Automation And Personalization In Your Marketing Read More »
With today’s increased access to quality technology, businesses are constantly searching for ways to improve and tailor their marketing efforts. One development that’s taking the industry by storm is artificial intelligence (AI). Many brands are beginning to incorporate AI into their marketing strategies for more personalized, data-driven outreach.
8 Practical Ways To Optimize AI For Marketing Read More »
Instagram made a big move. What’s the official motive behind testing a social media world with no “likes”?
The CEO of Instagram, Adam Mosseri, stated in the announcement that the test in the U.S. and Canada was “about creating a less pressurized environment, where people feel comfortable expressing themselves.”
An Instagram World With No ‘Likes’ — How Does the Test Impact Advertisers, Users? Read More »
Smartphone usage is higher than ever, with an estimated 5 billion people owning and/or operating a device. With the amount of time the average person spends on their phone each day, there’s a large window of time advertisers could be taking advantage of to get their content in front of their audience.
7 EASY WAYS TO BRING YOUR AGENCY INTO THE MOBILE-OPTIMIZED WORLD Read More »
Los Angeles, CA
New York, NY
Midwest
