One of the hallmarks of working in an agency is that no two clients want the same thing. Even so, a few campaigns that professionals have worked on are unusual and distinct.
13 Unique Marketing Campaigns And The Valuable Lessons They Teach Read More »
No matter how well-established a brand is, there may come a time when it needs to reinvent itself. Whether the company is working to keep up with modern sentiments or reach a new target demographic, the process of reinvention should be carefully considered and implemented. Otherwise, you may end up alienating the very customers who built your brand in the first place.
Need To Reinvent A Beloved Brand? 9 Important Steps To Take Read More »
Social media is an important part of any company’s marketing strategy. While social media savvy helps promote brand recognition and overall success, one misstep can bring a business unwanted attention—even national infamy.
14 Social Media Faux Pas To Avoid At All Costs Read More »
You’ve done all the necessary research and preparations for your ad campaign, and you’re sure it’s going to be a hit with your target audience. But then for some reason, your campaign just doesn’t land, and your audience has an unexpected negative reaction.
6 Smart Ways To Handle A Negative Audience Reaction To Your Ad Campaign Read More »
Whether a business is updating a marketing strategy or simply trying to keep up with modern sentiment, sometimes a company needs to refresh its brand a little. But while change can be good, a business might not want to do a complete overhaul—especially if the organization lacks the resources to do so, or if its existing brand is well-established and popular.
13 Ways To Update Your Brand Without Changing Everything Read More »
On January 1st, 2020, the California Consumer Privacy Act (CCPA) went into effect. The law grants California residents the right to be informed about how companies are using their data and protects consumers from having their data collected and sold without their knowledge.
Now, more than ever, many companies can benefit from having expert marketers by their sides. With the current economic crisis stemming from the COVID-19 pandemic, marketers’ awareness of the constant shifts within the dynamic media environment can help companies weather the storm.
Could You Benefit From Hiring An Agency? Questions To Ask Yourself Read More »
The best marketing campaigns are tailored to match exactly what a customer or client is looking for. Personalizing your marketing communications is the best way to let a customer know they matter and that you’re the perfect fit for their needs.
6 Tips For Optimizing Your Personalized Marketing Efforts Read More »
While we all hunker down, work from home, and stream video content, I thought it would be a wonderful idea to talk to one of the original greats in long-form video advertising, Tim Hawthorne, founder of Hawthorne Advertising.
Business-to-business (B2B) marketing focuses on directly aiming product advertising to other companies. It’s a significantly different process than business-to-consumer (B2C) marketing.
8 Key B2B Marketing Steps To Take That May Differ From B2C Read More »
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