After the events of 2020, every business leader is focused on being better prepared for the unexpected. One effective way to do this is to conduct a scenario analysis, a useful planning tool in which businesses create an action plan for the “what-ifs” they may encounter.
15 business leaders share smart strategies for conducting a scenario analysis Read More »
First impressions are incredibly important — and are also made incredibly quickly. Studies have shown that we make judgments about new people in a matter of seconds.
14 trust-breaking mistakes that can damage your company’s brand Read More »
There was a time when trying on clothing either meant a trip to a brick-and-mortar store, where you filled your arms with options and made your way into the dressing room, or ordered a few pieces online and hoping for the best.
Virtual Try-On Tech, the Pandemic-Accelerated Trend, Is Here to Stay and Save Headaches Read More »
Middle-market companies are in a unique position when it comes to seeking growth. While these companies may not have the immediate brand recognition of an industry giant, they often have the resources to run a multichannel marketing campaign.
Midsize companies: Avoid these 15 sales-stifling marketing mistakes Read More »
Some agency clients aren’t able to address important questions their marketing partners need answered in order to devise the best strategy to meet their needs.
11 Valuable Data Points To Be Gleaned From Clients’ Google Analytics Read More »
To make the best decisions about strategy, marketers today largely depend more on data than on their gut instincts. While data is valuable and can reveal important insights, there are risks involved in betting on consumer data alone.
Using Consumer Data To Drive Marketing? 14 Risks To Be Aware Of Read More »
While related, social monitoring and social listening are two distinct strategies to improve the customer experience.
How To Start A Social Monitoring Program: 14 Tips For Companies Read More »
Company culture can be a huge selling point for potential employees as well as potential clients. Both of these audiences want to know that the people behind the scenes not only believe in what the company offers, but also collaborate well with each other to deliver it it.
11 Inspiring Ways To Market A Strong Company Culture Read More »
It’s often said that the best form of marketing is word-of-mouth praise from happy customers. People are more likely to buy products or services if they hear a positive review from another consumer in their position.
15 Marketing Strategies To Make The Most Of Customer Testimonials Read More »
Brand loyalty is a thing of the past – and more fragile today than ever before. Fickle consumers, purchase path disruption, and the radically altered retail environment born as the direct and indirect effects of COVID-19 will continue in 2021 and beyond.
Why Brands Will Be Fragile In 2021 and How They Can Win Consumers Read More »
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