When virtual reality and augmented reality technologies first appeared on the scene, consumers were excited about the possibilities.
11 Ways VR And AR Stand To Impact Advertising, Marketing And PR Read More »
Adaptability and agility have been widely credited with helping businesses that have endured over the past year and a half, but if pressed, most leaders would add another essential element: a strong network.
At some point, even the best-run business will encounter and have to deal with a customer complaint.
7 ways to turn customer complaints into valuable learning experiences Read More »
Overseeing your first project as a newly minted team leader can be an exciting step in your professional journey.
New to a leadership role? 9 ways to delegate and avoid micromanaging your team Read More »
The options for reaching consumers through marketing and advertising increased dramatically with the rise of the internet.
12 Good Reasons To Leverage More Traditional Advertising Outlets Read More »
It’s not new for Americans to be pegged as “workaholics,” and the Covid-19 pandemic seems to have made the hustle culture even worse — AAA found that 33% of Americans’ vacation time went unused in 2020.
16 ways to ensure your team members (and you!) take needed time away from work Read More »
Rather than viewing cross-training as an opportunity to transfer valuable skills and impart key knowledge throughout the organization, some agency leaders might think it’s best if people stick to their own disciplines and focus on getting business done.
14 Important Things Cross-Training Can Help An Agency Achieve Read More »
Full-service, independent agency that pioneered direct response advertising looks toward a bright future LOS ANGELES, Aug. 3, 2021 — Hawthorne Advertising, a full-service independent advertising agency, is celebrating its 35th Anniversary. Performance and accountability have been staples of Hawthorne Advertising from its inception as an early response advertising pioneer and carried through to its
Hawthorne Advertising Celebrates 35 Years of Accountable Advertising Read More »
The Covid-19 pandemic pretty much brought the entire world to a grinding halt in 2020. It reminded us not only of our mortality as human beings but also of the fact that you should always have a plan B in business and be ready to expect the worst if you want to stay afloat should the worst actually come.
How tourism-dependent businesses can future-proof in an uncertain world Read More »
There’s a lot of pent-up demand in the leisure travel world right now, which means companies forced to mothball their sales and marketing efforts in 2020 are in a great position to reboot those initiatives and tap into the post-Covid travel boom.
Making Up for Lost Time: How Younger Consumers Are Spending Their Summers Read More »
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