Question: What’s one of the 12 pieces of overrated marketing advice (and what your business should do instead)?
Answer: ‘Market across all platforms.’

“For small businesses, it’s not necessary to market across all platforms. Instead, selectively choose those that offer the best return on investment. Begin with small-scale tests on these platforms, and if successful, gradually expand your presence based on these proven results.“
– Jessica Hawthorne-Castro, Hawthorne Advertising

For the full article go to “12 pieces of overrated marketing advice (and what your business should do instead)” at The Business Journals.